Browsing by Author Jayasuriya, N
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| 2022-12-01 | The Effect of Para Social Interaction on Impulse Buying in the Field of Marketing | Gunasekara, A; Udunuwarage, M; Senevirathne, R. E; Gregory, V; Jayasuriya, N |
| 2022-12-01 | Effect of Social Media Influencers’ Attributes on Customer Purchasing Behavior in Sri Lankan Context (Special References to Facebook and Instagram) | Bandara, G; Jayasuriya, N; Nimnajith, M; Withanage, N; Fernando, K; Jayawardana, S |
| 2017-01 | Factors influencing employee motivation in tile manufacturing industry in Sri Lanka | Jayasuriya, N; Kumarasinghe, W. H; Perera, H. S. C |
| 2023-12-14 | Impact of Entrepreneurial Factors Influencing Social Commerce Adoption: Based on Sri Lankan Small and Medium Enterprises | Panditasekara, C.M.; Rasaputhra, S; Peiris, V; Navanjali, R; Wisenthige, K; Jayasuriya, N |
| 2022-12-01 | Parent-Child Purchasing Interaction in Pester Power of a Young Consumer | Rupasinghe, N.S; Senavirathne, S.T; Champakamala, V.P.C.L; Ravinath, S; Jayasuriya, N; Jayasinghe, J.K.P.S.K |
| 2023-05-15 | Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention | Gamage, D; Jayasuriya, N; Rathnayake, N; Herath, K.M; Jayawardena, D.P.S; Senarath, D.Y |
| 2022-12-01 | Social Media Organic Promotions for Online Entrepreneurs | Amarasinghe, S.K.D.K.C.S; Rinas, M.R.M; Jayasuriya, N; Shamila, P |
| 2023-12-14 | Social Media Referral Marketing and Consumer Engagement in Sri Lanka's Cosmetics Industry: Unravelling the Moderating Impact of Social Ties | Rajapaksha, A; Sumanasinghe, D; Dharmasiri, T; Dasanayake, A; Jayasuriya, N; Jayasinghe, P |
