Please use this identifier to cite or link to this item: https://rda.sliit.lk/handle/123456789/1424
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dc.contributor.authorMarasinghe, L-
dc.contributor.authorRupasinghe, M-
dc.contributor.authorKumarasinghe, B-
dc.contributor.authorPerera, M-
dc.contributor.authorThelijjagoda, S-
dc.date.accessioned2022-03-01T05:53:09Z-
dc.date.available2022-03-01T05:53:09Z-
dc.date.issued2018-12-21-
dc.identifier.citationL. Marasinghe, M. Rupasinghe, B. Kumarasinghe, M. Perera and S. Thelijjagoda, "Analyzing the Location Feasibility for Retail Businesses using Market Location Factors," 2018 IEEE International Conference on Information and Automation for Sustainability (ICIAfS), 2018, pp. 1-5, doi: 10.1109/ICIAFS.2018.8913366.en_US
dc.identifier.issn2151-1810-
dc.identifier.urihttp://rda.sliit.lk/handle/123456789/1424-
dc.description.abstractThe retail industry is a fast growing and a highly revenue generating industry. The location of a retail outlet is the most influencing factor for the success of the business. Therefore selecting a location for a retail store or an outlet is a challenging process. The purpose of this study is to define a method and develop a system to analyze the feasibility of a selected location for a retail store. The factors used in this method are location and market factors of a selected area. In order to define and test the method, we selected three different areas and five different retail store types. To retrieve location data, we used Google Maps web service. Consumer surveys were conducted in selected areas to get information about consumers' shopping patterns and selections. From the web service, we were able to identify transport modes, locations of competing stores and shopping areas. The findings of this study and the method described is useful in deciding the feasibility of any given location for a retail outlet. Also the specified method and model can be modified and extended to analyze different kinds of business locations.en_US
dc.language.isoenen_US
dc.publisherIEEEen_US
dc.relation.ispartofseries2018 IEEE International Conference on Information and Automation for Sustainability (ICIAfS);Pages 1-5-
dc.subjectAnalyzingen_US
dc.subjectLocation Feasibilityen_US
dc.subjectRetail Businessesen_US
dc.subjectMarket Locationen_US
dc.subjectLocation Factorsen_US
dc.titleAnalyzing the Location Feasibility for Retail Businesses using Market Location Factorsen_US
dc.typeArticleen_US
dc.identifier.doi10.1109/ICIAFS.2018.8913366en_US
Appears in Collections:Department of Information Management-Scopes
Research Papers
Research Papers - Dept of Information of Management
Research Papers - SLIIT Staff Publications

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