Please use this identifier to cite or link to this item: https://rda.sliit.lk/handle/123456789/1450
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dc.contributor.authorNawaz, S. S-
dc.contributor.authorThelijjagoda, S-
dc.date.accessioned2022-03-03T07:08:12Z-
dc.date.available2022-03-03T07:08:12Z-
dc.date.issued2015-
dc.identifier.citationInternational Journal of Research Journal of Finance and Accounting, pp. 34-43en_US
dc.identifier.urihttp://rda.sliit.lk/handle/123456789/1450-
dc.description.abstractElectronic Government implementation and adoption of its services are in early stage in many developing countries. The fruitful outcome of this effort not only depends on the government side but also the citizen’s side as well. This study amended and used Unified Theory of Acceptance and Use of Technology (UTAUT) model to identify the factors influencing citizens’ adoption of electronic government and moderating effect of citizens’ internet experience. University students from Sri Lanka were the participants of the study. The real data disclosed that factors such as performance expectancy, effort expectancy and social influence determine the participants’ behavioural intention to use electronic government services, and these factors are influenced by the participants’ internet experience.en_US
dc.language.isoenen_US
dc.publisherIISTE International Journal of Research Journal of Finance and Accountingen_US
dc.relation.ispartofseriesInternational Journal of Research Journal of Finance and Accounting;-
dc.subjectElectronic Governmenten_US
dc.subjectCitizens’ Adoptionen_US
dc.subjectUTAUTen_US
dc.subjectInternet Experienceen_US
dc.titleVirtual Community Based Destination Marketing with YouTube: Investigation of a Typologyen_US
dc.typeArticleen_US
Appears in Collections:Research Papers - Dept of Information of Management
Research Papers - SLIIT Staff Publications

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