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Faculty of Business (School of Bussiness)
Department of Business
Research Papers - Dept of Business
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Issue Date
Title
Author(s)
2019-12-10
Measuring the RQ Between Celebrity Endorsement and Young Femalé’s Purchase Intention (Study of Fairness Cream Industry)
Bandaranayake, R. S.
;
Kulacathe, P. S. C.
;
Pathirage, H. C.
;
Perera, D. P. S H.
;
Bernard, D.T.K.
2021-12-10
The Study on Brand Awareness & Purchase Intention of the Shampoo Market in Sri Lanka
Kodippili, N.
;
Perera, K.M.
;
Priyadarshani, L.
;
Wijesekera., B.D.
;
Jayasuriya, N. A.
2019-12-10
IMPACT OF E-WOM AND BRAND IMAGE ON THE PURCHASE INTENTION OF CUSTOMERS TO SELECT A HOTEL IN SRI LANKA
Wijesinghe, K.
;
Lakruwan, D.
;
Sazeem, M.
;
Rajapakshe, R.
2020-05-09
The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka
Muniweera, C. D. W
;
Balawardhana, K. P. I. A
;
Rajapaksha, M. S. N
;
Chamara, M. A. D. S
;
Jayasuriya, N. A
2020-05
The Impact of Loyalty Value on Purchase Intention: Comparative Analysis of Healthy Food and Unhealthy Food Advertisements in Sri Lanka
Dissanayake, D. M. N. I
;
Seneviratne, N. T
;
Hansasara, L. A. D. S
;
Perera, L. D. N
;
Jayasuriya, N. A
Discover
Author
2
Jayasuriya, N. A
1
Balawardhana, K. P. I. A
1
Bandaranayake, R. S.
1
Bernard, D.T.K.
1
Chamara, M. A. D. S
1
Dissanayake, D. M. N. I
1
Hansasara, L. A. D. S
1
Jayasuriya, N. A.
1
Kodippili, N.
1
Kulacathe, P. S. C.
.
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Subject
2
Trustworthiness
1
Advertisements
1
Attractiveness
1
Brand Awareness
1
Brand image
1
Clothing Retailer
1
Country of Origin
1
E-WOM Engagement
1
e-WOM, Hotel industry
1
Expertise
.
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Date issued
2
2019
2
2020
1
2021
Has File(s)
5
true