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Faculty of Business (School of Bussiness)
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Issue Date
Title
Author(s)
2019-12-10
Measuring the RQ Between Celebrity Endorsement and Young Femalé’s Purchase Intention (Study of Fairness Cream Industry)
Bandaranayake, R. S.
;
Kulacathe, P. S. C.
;
Pathirage, H. C.
;
Perera, D. P. S H.
;
Bernard, D.T.K.
2020-05-09
The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka
Muniweera, C. D. W
;
Balawardhana, K. P. I. A
;
Rajapaksha, M. S. N
;
Chamara, M. A. D. S
;
Jayasuriya, N. A
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Author
1
Balawardhana, K. P. I. A
1
Bandaranayake, R. S.
1
Bernard, D.T.K.
1
Chamara, M. A. D. S
1
Jayasuriya, N. A
1
Kulacathe, P. S. C.
1
Muniweera, C. D. W
1
Pathirage, H. C.
1
Perera, D. P. S H.
1
Rajapaksha, M. S. N
.
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Subject
2
Purchase Intention
1
Attractiveness
1
Clothing Retailer
1
Country of Origin
1
E-WOM Engagement
1
Expertise
1
High Fashion Involvement
Date issued
1
2019
1
2020
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2
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