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Faculty of Business (School of Bussiness)
Department of Business
Research Papers - Dept of Business
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Issue Date
Title
Author(s)
2018
Moderating effect of ethnicity on the purchase decisions of females in the beauty care product market of Sri Lanka
Cooray, N. S. D
;
Dias, P. A. K
;
Rajapaksha, R. P. K. N
;
Bernard, K
;
Samarasinghe, H. M. U. S. R
Discover
Author
1
Bernard, K
1
Cooray, N. S. D
1
Dias, P. A. K
1
Rajapaksha, R. P. K. N
1
Samarasinghe, H. M. U. S. R
Subject
1
beauty care marke
1
brand name
1
consumer buying behavior
1
consumer purchase decision, price
1
ethnicity
1
females of Sri Lanka
1
skin whitening market
Date issued
1
2018
Has File(s)
1
true