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Faculty of Business (School of Bussiness)
Department of Business
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Issue Date
Title
Author(s)
2018-12-11
The Role of Facebook Marketing on Customer-based Brand Equity and Purchase Intention in Fashion-wear Retail Industry, Sri Lanka
Jayasuriya, N. A
;
Azam, S. M. F
;
Khatibi, A
;
Atan, H
;
Dharmaratne, I. R
Discover
Author
1
Atan, H
1
Azam, S. M. F
1
Dharmaratne, I. R
1
Jayasuriya, N. A
1
Khatibi, A
Subject
1
: facebook marketing
1
customer-based brand equity
1
purchase intention
Date issued
1
2018
Has File(s)
1
true