Please use this identifier to cite or link to this item: https://rda.sliit.lk/handle/123456789/2014
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dc.contributor.authorPerera, A. A. G. A. K-
dc.contributor.authorJayarathne, R. P. E. T-
dc.contributor.authorThilantha, B. Y-
dc.contributor.authorKalupahana, S. I. G-
dc.contributor.authorHaddela, P. S-
dc.contributor.authorKirupananda, A-
dc.contributor.authorEdirisinghe, E. A. T. D-
dc.date.accessioned2022-04-22T06:35:46Z-
dc.date.available2022-04-22T06:35:46Z-
dc.date.issued2014-12-10-
dc.identifier.citationA. A. G. A. K. Perera et al., "Ads-In Site: Location based advertising framework with social network analyzer," 2014 14th International Conference on Advances in ICT for Emerging Regions (ICTer), 2014, pp. 116-123, doi: 10.1109/ICTER.2014.7083889.en_US
dc.identifier.isbn978-1-4799-7732-1-
dc.identifier.urihttp://rda.sliit.lk/handle/123456789/2014-
dc.description.abstractSocial networks contain a vast amount of data that holds very valuable information and is nowadays identified as a very effective source in marketing. The content of social networks can be used to identify the business needs and preferences of people. This research is carried out with the aim of providing suitable advertisements for people based on their preferences by analysing their social network content. Users' demographic details are also considered in providing suitable advertisements of the shops that are most conveniently located for a particular user. The primary goal of this research is to build an advertisement framework that supports targeted advertising by analysing social network content. The information extracted by analysing the content of social networks is used to predict the advertisement categories that interest a particular user. The framework applies location based services to filter advertisements based on the location of the shop.en_US
dc.language.isoenen_US
dc.publisherIEEEen_US
dc.relation.ispartofseries2014 14th International Conference on Advances in ICT for Emerging Regions (ICTer);Pages 116-123-
dc.subjectAds-In Siteen_US
dc.subjectLocation baseden_US
dc.subjectadvertising frameworken_US
dc.subjectsocial network analyzeren_US
dc.titleAds-In Site: Location based advertising framework with social network analyzeren_US
dc.typeArticleen_US
dc.identifier.doi10.1109/ICTER.2014.7083889en_US
Appears in Collections:Research Papers - IEEE
Research Papers - SLIIT Staff Publications
Research Publications -Dept of Information Technology

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