Tievs: Classified Advertising Enhanced Using Machine Learning Techniques

Abstract

The scarce use of tangible periodicals led to a consistently soaring popularity of online classified advertising. Nevertheless, existing platforms retain complications. Most recommendation systems are built with conventional technologies that are less scalable, less accurate, and having high latency processes. Moreover, customers find it tiring when clarifying a reliable, precise price value for items they are trying to sell through the classified advertising system. Additionally, strict validation techniques to identify and prevent fraudulent content or images from being published in the advertising portals have been neglected. Therefore, authors have inaugurated a superior classified advertising system, Tievs, as a solution, by appraising said predicaments. It wields a flexible, process-simplifying, concurrency-induced recommendation breakthrough implemented from Universal Sentence Encoding incurred Natural Language Processing and Deep Learning routines. Furthermore, an innovative price prediction system having a supervised regression-based ensemble model forged ensuing a comparative study, having excellent accuracy in proactively predicting item prices as to cater hassles faced by customers, was satisfied. Light Gradient Boosting classifier-driven fake description analysis and a Convolution Neural Network powered figure deception recognition system were introduced, which gained prodigious precision with moral clarity in fraud detection and prevention. Hence, the proposed solution's objective of surpassing former classified advertising systems in delivering customers' necessities, using the most lucrative, time-saving, human-centric, and error-preventive approaches, was accomplished. It was affirmative by the positively responded questionnaire regulated among prospective users by the authors.