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Faculty of Business (School of Bussiness)
Department of Business
Research Papers - Dept of Business
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Issue Date
Title
Author(s)
2019-12-10
Measuring the RQ Between Celebrity Endorsement and Young Femalé’s Purchase Intention (Study of Fairness Cream Industry)
Bandaranayake, R. S.
;
Kulacathe, P. S. C.
;
Pathirage, H. C.
;
Perera, D. P. S H.
;
Bernard, D.T.K.
Discover
Author
1
Bandaranayake, R. S.
1
Bernard, D.T.K.
1
Kulacathe, P. S. C.
1
Pathirage, H. C.
1
Perera, D. P. S H.
Subject
1
Attractiveness
1
Country of Origin
1
Purchase Intention
1
Trustworthiness
Date issued
1
2019
Has File(s)
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true