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Issue Date
Title
Author(s)
2019-12-10
PESTER POWER: THE NEXT BIG GAME OF YOUNG CONSUMERS INFLUENCED BY INFORMATIVE FACTORS
Wasala, W.M.A.S.M.
;
Ravindran, N.
;
Bandara, W.A.S.C.
;
Pratheepan, T.
;
Jayasuriya, N.A.
;
Munasinghe, A.A.S.N.
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Author
1
Munasinghe, A.A.S.N.
1
Pratheepan, T.
1
Ravindran, N.
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1
advertising
1
children’s behaviour
1
fast moving consumer goods market
1
parent’s purchasing behaviour
1
Pester Power
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1
true