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Issue Date
Title
Author(s)
2019-12-10
Measuring the RQ Between Celebrity Endorsement and Young Femalé’s Purchase Intention (Study of Fairness Cream Industry)
Bandaranayake, R. S.
;
Kulacathe, P. S. C.
;
Pathirage, H. C.
;
Perera, D. P. S H.
;
Bernard, D.T.K.
2021-12-10
The Study on Brand Awareness & Purchase Intention of the Shampoo Market in Sri Lanka
Kodippili, N.
;
Perera, K.M.
;
Priyadarshani, L.
;
Wijesekera., B.D.
;
Jayasuriya, N. A.
2019-12-10
IMPACT OF E-WOM AND BRAND IMAGE ON THE PURCHASE INTENTION OF CUSTOMERS TO SELECT A HOTEL IN SRI LANKA
Wijesinghe, K.
;
Lakruwan, D.
;
Sazeem, M.
;
Rajapakshe, R.
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Author
1
Bandaranayake, R. S.
1
Bernard, D.T.K.
1
Jayasuriya, N. A.
1
Kodippili, N.
1
Kulacathe, P. S. C.
1
Lakruwan, D.
1
Pathirage, H. C.
1
Perera, D. P. S H.
1
Perera, K.M.
1
Priyadarshani, L.
.
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Subject
1
Attractiveness
1
Brand Awareness
1
Brand image
1
Country of Origin
1
e-WOM, Hotel industry
1
Expertise
1
Marketing
1
Shampoo
1
Sri Lanka
1
Trustworthiness
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Date issued
2
2019
1
2021
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