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SLIIT Symposium & Conference Proceedings
School of Business
14th SLIIT Business School Students’ Research Conference (SBSSRC 2021)
Biz Student Research Conference 2019 (BSRO)
Proceedings of the 1st International Conference on Sustainable and Digital Business, 2022
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Issue Date
Title
Author(s)
2019-12-10
Measuring the RQ Between Celebrity Endorsement and Young Femalé’s Purchase Intention (Study of Fairness Cream Industry)
Bandaranayake, R. S.
;
Kulacathe, P. S. C.
;
Pathirage, H. C.
;
Perera, D. P. S H.
;
Bernard, D.T.K.
2021-12-10
The Study on Brand Awareness & Purchase Intention of the Shampoo Market in Sri Lanka
Kodippili, N.
;
Perera, K.M.
;
Priyadarshani, L.
;
Wijesekera., B.D.
;
Jayasuriya, N. A.
2019-12-10
IMPACT OF E-WOM AND BRAND IMAGE ON THE PURCHASE INTENTION OF CUSTOMERS TO SELECT A HOTEL IN SRI LANKA
Wijesinghe, K.
;
Lakruwan, D.
;
Sazeem, M.
;
Rajapakshe, R.
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Author
1
Bandaranayake, R. S.
1
Bernard, D.T.K.
1
Jayasuriya, N. A.
1
Kodippili, N.
1
Kulacathe, P. S. C.
1
Lakruwan, D.
1
Pathirage, H. C.
1
Perera, D. P. S H.
1
Perera, K.M.
1
Priyadarshani, L.
.
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Subject
1
Attractiveness
1
Brand Awareness
1
Brand image
1
Country of Origin
1
e-WOM, Hotel industry
1
Expertise
1
Marketing
1
Shampoo
1
Sri Lanka
1
Trustworthiness
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Date issued
2
2019
1
2021
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