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School of Business
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Issue Date
Title
Author(s)
2023-05-15
Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention
Gamage, D
;
Jayasuriya, N
;
Rathnayake, N
;
Herath, K.M
;
Jayawardena, D.P.S
;
Senarath, D.Y
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Author
1
Herath, K.M
1
Jayasuriya, N
1
Jayawardena, D.P.S
1
Rathnayake, N
1
Senarath, D.Y
Subject
1
Brand Recall
1
Marketing Communication
1
Product Placement
1
Purchase Intension
1
TV Commercial
1
TV Shows
Date issued
1
2023