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Results 1-7 of 7 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2018
Moderating role of consumer’s gender on effectiveness of celebrity endorsement towards consumer’s purchasing intention
Samarasinghe, H. M. U. S. R
2019-02-09
The impact of celebrity’s field of expertise on consumer perception
Munasinghe, A. A. S. N
;
Bernard, D. T. K
;
Samarasinghe, H. M. U. S. R
;
Gamhewa, S. R. N
;
Sugathadasa, S
;
Muthukumara, T. C
2019-11-07
Impact of Motivational Factors on Employee Turnover Intention in Taj Samudra, Colombo
Goonetileke, M. D. N. A
;
Samarasinghe, H. M. U. S. R
2016-04-06
The influence of social media marketing on customer loyalty towards clothing stores
Jayawickrama, M. T. N
;
Kodippili, G
;
Yugandari, O. W. D. Y
;
Pamudini, S. D. H
;
Samarasinghe, H. M. U. S. R
2019-09-23
Impact of lean implementation on employees’ job satisfaction in the ABC Apparel manufacturing firm
Karunarathne, N
;
Samarasinghe, H. M. U. S. R
2018
Moderating effect of ethnicity on the purchase decisions of females in the beauty care product market of Sri Lanka
Cooray, N. S. D
;
Dias, P. A. K
;
Rajapaksha, R. P. K. N
;
Bernard, K
;
Samarasinghe, H. M. U. S. R
2016-10
Exploring the concept of “Marketing Myopia”
Samarasinghe, H. M. U. S. R
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Author
1
Bernard, D. T. K
1
Bernard, K
1
Cooray, N. S. D
1
Dias, P. A. K
1
Gamhewa, S. R. N
1
Goonetileke, M. D. N. A
1
Jayawickrama, M. T. N
1
Karunarathne, N
1
Kodippili, G
1
Munasinghe, A. A. S. N
.
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Subject
1
Apparel
1
beauty care marke
1
brand name
1
celebrity endorsement
1
composition
1
consumer buying behavior
1
Consumer Perception
1
consumer purchase decision, price
1
consumer’s gender
1
Customer Loyalty
.
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Date issued
3
2019
2
2016
2
2018
Has File(s)
7
true