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Issue Date
Title
Author(s)
2018-12-11
The Role of Facebook Marketing on Customer-based Brand Equity and Purchase Intention in Fashion-wear Retail Industry, Sri Lanka
Jayasuriya, N. A
;
Azam, S. M. F
;
Khatibi, A
;
Atan, H
;
Dharmaratne, I. R
2018-07-14
The Role of Social Media Marketing on Brand Equity a A Literature Review
Jayasuriya, N. A
;
Azam, S. M. F
;
Khatibi, A
;
Atan, H
;
Dharmaratne, I. R
Discover
Author
2
Atan, H
2
Azam, S. M. F
2
Dharmaratne, I. R
Subject
1
: facebook marketing
1
brand equity
1
customer-based brand equity
1
facebook marketing
1
fashion-wear industry
1
honeycomb model
1
literature review
1
purchase intention
1
social media marketing
Date issued
2
2018
Has File(s)
2
true