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Issue Date
Title
Author(s)
2019-07-17
Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka
Udadeniya, U. P. R. P
;
Yalegama, M. M. H. H
;
Wickramasinghe, A. K. K. D
;
Mannapperuma, M. Y. S. S
;
Jayasuriya, K. K. N. A
Discover
Author
1
Jayasuriya, K. K. N. A
1
Mannapperuma, M. Y. S. S
1
Wickramasinghe, A. K. K. D
1
Yalegama, M. M. H. H
Subject
1
ad skepticism negative experience
1
goal impediment
1
online behavioral advertising
1
perceived personalization
1
privacy concern
Date issued
1
2019
Has File(s)
1
true