Browsing by Author "Dabare, U."

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Open Access
Emotional Cartwheels: Exploring the Online Shopping Psyche of Sri Lankan Consumers
(ICSDB 2024 and SLIIT Business School, 2024-12-10) Rajapakse, V.; Dabare, U.
This study investigates the emotional influences on online shopping behavior among Sri Lankan consumers, focusing on the roles of excitement and anxiety. Through a qualitative research approach, we explore how these emotions impact consumer decisions and overall satisfaction at different stages of the online shopping journey. The study sample comprised 30 participants, including both males and females, aged between 18 and 60 years, residing in various urban and suburban areas of Sri Lanka. The findings reveal that excitement, particularly during the browsing stage, often leads to impulsive purchasing behaviors, while anxiety, especially during the decisionmaking and purchase stages, acts as a significant barrier to completing transactions. Additionally, cultural influences, such as collectivist values and social harmony, play critical roles in shaping these emotional responses and shopping behaviors. This study provides practical insights for online retailers to enhance the shopping experience by addressing these emotional triggers and building stronger relationships with Sri Lankan consumers. By addressing the limitations and suggesting directions for future research, this paper contributes to the limited literature on online shopping emotions in the Sri Lankan context.
Open Access
Factors Affecting Sri Lankan Cinnamon Export Income
(ICSDB 2024 and SLIIT Business School, 2024-12-10) Marasinghe, T.; Paranawithana, N.; Balthazaar, F.; Radeesha, M.; Wisenthige, K.; Jayathilaka, R.; Dabare, U.
Ceylon cinnamon, renowned for its superior flavour and delicate appearance, faces distinctive challenges in the global market due to its higher cost and limited availability compared to cassia cinnamon. The major objective of this paper is to identify and analyse factors influencing the export income of Ceylon cinnamon in the areas of production volume, exchange rate, domestic consumption, and land area. The study quantifies the impact of these variables on export income by applying multiple linear regression analysis to data from the period 1992 to 2022 in Sri Lanka. The findings of this paper depict that variation in the exchange rate, domestic consumption, and land area significantly increase Ceylon cinnamon export income, indicating that cultivation and productivity do improve export earnings. On the other hand, it has shown that production volume negatively affects export income. This suggests that the quality and effective use of production outcomes are lower than expected, which adversely affects export volume and earnings. The research findings would, therefore, be of immense use to policymakers, exporters, and the industry in formulating strategies to enhance the cinnamon export sector in Sri Lanka. Key factors that would help stakeholders include interventions targeting production efficiencies, currency risk management, and maintaining a balance between domestic demand and international market dynamics. The research also fills gaps in the literature by focusing on Ceylon cinnamon and its export dynamics, thereby contributing to the sustainable growth and competitiveness of Sri Lankan’s agricultural export sector