Browsing by Author "Hennayake, T. M"

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Embargo
The impact of social media networking (SMN) towards business environment in Sri Lanka
(IEEE, 2015-08-24) Thelijjagoda, S; Hennayake, T. M
“Social Media Networking (SMN)” is one of most popular web concepts mainly used for interaction and entertainment purposes. Today world leading business organizations apply SMN for business activities as a value added service. Purpose of the research project is to identify SMN trends which are popular among Sri Lankan business environment and to identify benefits those organizations gain from it. Also to evaluate the value of using SMN Trends in Sri Lankan business environment and to encourage conservative Sri Lankan businesses to use SMN trends as value added services. This is an exploratory study which leads to pattern identification, a model development and hypothesizes formulation. Thus, data gathered from three samples; Purely, Partially and None SMN Based Organizations using stratified random sampling technique. For data analysis cross tabulation, chi square test, frequency and descriptive statistical techniques were used. Results conclude organizations' SMN Usage Pattern is directly effecting to its Business success. Higher percentage of successful businesses is Partially SMN Based Organizations which use SMN as a supporting service. Research results illustrates there is 10% of SMN Impact to the total Revenue Impact factors and 25% of SMN Impact to SMN Using Activities in Partially SMN Based Organizations.
Embargo
Press plus-interactive mobile application for effective news reading
(IEEE, 2017-08-22) Gamage, N. D. U; Udeshitha, K. L. A. D; Jayadewa, K. W. C; Senanayake, S. M. N. K. B; Samarakoon, S. M. U. P; Hennayake, T. M
Presently younger generation relies more on mobile applications to acquire information instead of traditional methods. Hence, customary approaches of information distribution required to reinforce by modern technology. Especially newspaper industry needs a certain technology enhancement to make the reading experience more interesting and pleasurable for readers. The “Press Plus” is an application to form an association between the newspaper and modern technology to promote newspaper reading by allowing the user to watch news related videos via their smartphone. This application uses scanning and retrieving data through QR code technology with the collaboration of mobile & web application. The mobile application provides three main facilities; Video playback controller; which allows users to scan printed QR code and play news related videos, Top list; which permit users to rate and view top rated videos and live stream; which facilitate users to watch live events independent from location and time. Additionally to the application, a separate survey was conducted to evaluate newspapers reading habits of youth in Sri Lankan context. Survey results indicate that a large number of individuals prefer newspapers reading via modern technologies such as mobile applications. “Press Plus” is beneficial to both newspaper readers and publishers in many ways. It helps to enhance a number of newspaper readers by making it more attractive and pleasurable. In addition, readers get a novel experience while reading newspapers. Publishers indirectly can gain revenue through branding, marketing and event promotions via this application.