Browsing by Author "Jayasuriya, N. A"

Now showing 1 - 11 of 11

Open Access
Effects of child’s pester power in the parent’s purchase decisions in relation to fast moving consumer goods market in Sri Lanka
(Business Research Unit (BRU), 2021) Wasala, W. M. A. S. M; Ravindran, N; Bandara, W. A. S. C; Pratheepan, T; Jayasuriya, N. A; Munasinghe, A. A. S. N
For decades, the Pester Power of a Young Consumer has piqued interest, providing new areas of research for interested parties. The goal of this research is to look into the involvement of the kid in the decision-making process of parents in Sri Lanka's fast-paced consumer goods market. The study is based on a thorough review of the literature in the topic of interest, which included evaluating publications to find elements that contributed to the emergence of pester power. The exploratory discovery shows a concept indicator model that reveals three distinct factors: demographic, socio-psychographic, and informative. Due to the scarcity of factors being examined in the Asian region, notably in Sri Lanka, there is an empirical gap. More study is needed to validate the indicator model and learn more about the phenomenon's impact on parent purchasing behaviour. This is the first time a study like this has been carried out in the Sri Lankan market. Despite the fact that Sri Lanka has a very traditional culture that places a high value on group norms and social acceptance, confirming a collectivistic culture in which children are expected to be subservient, there is a new wave of incredibly energetic, more informed young children who make their own consumer decisions. The majority of empirical research focuses on children's increased participation in family purchases and their conversion into active consumers in a rapidly developing market in Southeast Asian countries.
Open Access
Impact of Cultural Values on Impulsive Buying Behavior in Fast Moving Consumer Goods in Sri Lanka–Concept Paper
(Conference on Business & Information, Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020-11-19) Wijesekara, T; Tennakoon, T. M. A. P; Thisura, W. A. P; Hidellarachchi, K. A; Jayasuriya, N. A
The cosmetic industry is one of the fastest-growing and essential industries in the world as well as in Sri Lanka. Usage of chemical base cosmetics causes environmental and health issues. Meanwhile, there is a number of organic and natural cosmetic products are available in the Sri Lankan market which is not harmful to health and the environment. This issue closely related to consumer behaviour. The objective of the study attempted to gain knowledge about the influence of Consumer Attitude, subjective norm, perceived behavioural control towards Purchase Intention of organic and natural cosmetics. This research was exploratory type research with a quantitative perspective and the population of the study consisted of above 15 years old consumers of Colombo District. To achieve the goals of this research, the data were collected from a convenience sample of 200 consumers who are lived in the Colombo District. The respondents provided the data by means of a close-ended questionnaire. Multiple regression was used for testing the hypotheses. Data analysis was conducted using SPSS19 Software. This study empirically examines that Consumer Attitudes (CA), Subjective Norm (SN), Perceived Behavioral Control (PBC), Consumers’ Past Experiences (PE) the independent variable and Purchase Intention for Organic and Natural Cosmetic Products (PIOC) as the dependent variable. While all four variables are significantly predicted purchase intention for organic and natural cosmetic products. And consumer attitude is the best predictor of PIOC. The results of this study also suggest that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic and natural cosmetic products.
Open Access
The Impact of Loyalty Value on Purchase Intention: Comparative Analysis of Healthy Food and Unhealthy Food Advertisements in Sri Lanka
(2020-05) Dissanayake, D. M. N. I; Seneviratne, N. T; Hansasara, L. A. D. S; Perera, L. D. N; Jayasuriya, N. A
The purpose of the study is to seek the impact of loyalty on purchase intention of consumers with regard to healthy and unhealthy food advertisements in Sri Lanka. After referring to various past researches it has been identified that loyalty is one of the most influential factors in determining the purchase intention of consumers. However, when referring to past researches it has been evident that there is a lack of knowledge in the area of healthy and unhealthy food advertisements particularly in Sri Lankan context. Due to the shortfall of literature the present study concentrated on exploring the impact of loyalty towards the purchase intention of Sri Lankan consumers. Therefore, the objectives of the study were primarily achieved by analysing the data gathered via a selfadministered questionnaire that was distributed among 384 Sri Lankan consumers. Convenient sampling was the sampling method that was utilized and analytical techniques such as correlation and regression were applied. The present study indicated that loyalty has a positive impact towards purchase intention of Sri Lankan consumers when it comes to both healthy and unhealthy food advertisements. When it comes to the knowledge implications, the study is significant as it identified that that there is a strong correlation existing between the loyalty and purchase intention. It has also been apparent that brand loyalty is created through a past positive experience that a consumer has with a particular food brand.
Open Access
Impact of online learning efficiency on students' satisfaction and commitment during Covid-19–A concept paper
(University of Jaffna, 2021) Ranadewa, D. U. N; Gregory, T. Y; Boralugoda, D. N; Silva, J. A. H. T; Jayasuriya, N. A
Due to the fast-spreading of Covid-19, many countries worldwide have closed their higher educational institutes and universities(UNESCO, 2020) and shifted towards online learning methods to continue the education delivery without detaining (Duraku & Hoxha, 2020). The study focuses on analyzing the efficiency of online learning under academic issues, accessibility issues, technological skills of the students, mental well-being of the students, lecturer commitment, and how those will impact on satisfaction and commitment of the students and presents a conceptual framework with the use of empirical studies. Approximately 40 empirical studies have been reviewed for the paper using the keywords. The paper's findings include several gaps related to online learning efficiency during Covid-19: how the academic issues, accessibility issues, technological skills, mental well-being, and lecturer commitment impacted students’ satisfaction and commitment to online learning. Based on the gaps and the findings, the conceptual framework and hypotheses are developed. The researchers directly collect the primary data through a google-form questionnaire that will be used for the study. The questionnaire will be distributed using social media platforms: the undergraduates of government and private sector universities in Sri Lanka. Hence, purposive sampling is used as the sampling strategy, and the results will be analyzed quantitatively using statistical analysis. The paper will be beneficial for future researchers for their references, for the students, and for the educational institutions to provide their students more efficient online education delivery.
Open Access
The Impact of Social Media Marketing on Brand Equity: A Study of Fashion-Wear Retail in Sri Lanka
(International Review of Management and Marketing, 2017) Jayasuriya, N. A; Azam, F
Appreciating the massive popularity of Facebook worldwide the purpose of this study was identifying the Facebook marketing activities that haveimpact on brand equity and studying the relative importance of each activity on brand equity creation. This paper review the literature on social mediamarketing, paying particular attention on Facebook marketing functions and its relationship with brand equity. Despite the popularity of social media,there are no adequate studies testing the relationship between social media marketing and brand equity until the last decade(Veloutsou,Cleopatra; Moutinho, 2009), still the dearth of empirical ndings accelerates the scarcity of research in this area.In Asia Pacic region context, there is hardlyany research on nding the relationship between FM and BE (Ahmed and Ibrahim, 2016), Ramsaran-Fowdar and Fowdar, (2013).This study bringstogether the brand management literature and the social media theory in a business context. In doing so, this study offer a new structured model based on theory that would enhance the knowledge on the relationship between Facebook marketing and brand equity.Considering the popularity of socialmedia, this research will be limited for Facebook platform and future researcher can conduct the same research of all the leading social networkingsites such as Linkedin, Instagram, Youtube and Twitter
Open Access
The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka
(2020-05-09) Muniweera, C. D. W; Balawardhana, K. P. I. A; Rajapaksha, M. S. N; Chamara, M. A. D. S; Jayasuriya, N. A
The electronic word of mouth is a hardly studied phenomenon in the Sri Lankan context. Accordingly, the present study investigates the importance of factors influencing on electronic word of mouth engagement towards consumer purchase intention. By using convenience sampling technique, 501 questionnaires were distributed among respondents between the ages of 18-50 who are using Facebook, Instagram and WhatsApp resultant respond rate was 77%. The correlation and regression tests were done through the use of AMOS software, while the SPPS software was used to test reliability. The study found that trustworthiness and electronic word of mouth engagement towards purchase intention have a positive impact whereas, high fashion involvement has a negative impact to the electronic word of mouth engagement. The study is useful for retailers to improve their online presence by developing electronic word of mouth among consumers
Open Access
Learners’ Satisfaction and Commitment Towards Online Learning During COVID-19: A Concept Paper
(SAGE Publications, 2021-11-08) Ranadewa, D. U. N; Gregory, T. Y; Boralugoda, D. N; Silva, J. A. H. T; Jayasuriya, N. A
This study offers a comprehensive literature review on the gaps related to online learning efficiency and a structured conceptual model. The findings would be favourable for the learners, lecturers, future researchers, universities and other educational institutes. This study has presented the results of a systematic literature review on the factors affecting the efficiency of online learning and how they impact on satisfaction and commitment of learners. To conduct the literature review, approximately 40 empirical studies were reviewed and analysed. The results reveal that several factors, including academic issues, accessibility issues, technological skills, mental well-being and lecturer commitment, impact depreciating the online learning efficiency, which has made a significant impact on learner satisfaction and learner commitment during the COVID-19 pandemic. If the pandemic would continue, the institutes can use the deliverables to figure out the difficulties encountered by the learners during the pandemic, how to prevent those issues and to search for a solution: to re-open the universities following necessary health guidelines or to resume delivering education online. The literature evaluates the impact of online learning efficiency on learners’ satisfaction and commitment, and there are no adequate empirical studies available for testing the online learning efficiency with respect to learners’ satisfaction and commitment. Hence, in identifying several gaps related to online learning efficiency, this study offers a new structured conceptual model.
Open Access
The Role of Facebook Marketing on Customer-based Brand Equity and Purchase Intention in Fashion-wear Retail Industry, Sri Lanka
(Global Journals, 2018-12-11) Jayasuriya, N. A; Azam, S. M. F; Khatibi, A; Atan, H; Dharmaratne, I. R
In the contemporary environment, people experience things in a completely different way than the previous generation. The consumables, lifestyles and decision making has been affected and controlled by social media. With this new shift in consumer behavior, reaching the target customer groups via traditional channels may not be effective for business firms. Due to this reason, identifying the potentials of new channels become vital for business firms. This paper study the activities on marketing on such giant social network named Facebook and components of customer-based brand equity and purchase intention on the same platform. Customers of the fashion-wear retail industry were targeted for this study and survey method has been used for data collection. The relevant questionnaire was pilot tested among 40 Facebook fans of the reputed fashion-wear retailers in Sri Lanka. Based on the theories and expert opinions the measures of Facebook marketing, customer-based brand equity and purchase intention were identified. Reliability and validity of these constructs were tested and the remaining items were selected as the measures for these variables.
Open Access
The Role of Social Media Marketing on Brand Equity a A Literature Review
(2018-07-14) Jayasuriya, N. A; Azam, S. M. F; Khatibi, A; Atan, H; Dharmaratne, I. R
The purpose of this study is to summarize the past researchers about the impact of social media marketing on consumer-based brand equity and finding out gaps in knowledge. Although there is a large body of researches in social media marketing, little researches have been done on this topic. The limited awareness of using social media as a strategic tool limited business firms in utilizing it appropriately. Addressing this gap, this review paper summarises the scattered scholar's writings and empirical findings on social media marketing (SMM) and consumer-based brand equity (CBBE). This research contributes to the academia and industry by identifying some research voids in extant study and providing directions for future researches.
Open Access
Smart Airport: A Review on Future of the Airport Operation
(Global Journals, 2020-02-22) Jayasuriya, N. A; Rajapaksha, A
Smart Airport concept is the future of Airport operation and it may dramatically change the industry towards modern technology adaptation. This study mainly focuses on the Smart airport applications in to passenger terminal process. Literature scattered on different sources have been summarised to explain the features of smart airport with practical cases in global context. Empirical indications on implementation of the smart airport applications discussed based on practical implications of airport operations. Special attention given to the cases of the best performing major airports in Asia, Middle East & Europe. This study contribute to the field of academia and industry by identifying the advantages of smart airport implementation under the key areas of Aviation Security, Passenger Convenience, Operational Efficiency and Optimizing Limited resources. Further implantation methodology under passenger, baggage handling & regulatory controls have been discussed in this paper. Finally key challenges in implementation of the smart airport concept has been addressed and concludes with empirical justifications highlighting future research priorities on implementing the concept.
Open Access
Sri Lankan Consumer Attitudes towards Healthy Meals
(An International Peer-reviewed Journal, 2016) Jayasuriya, N. A
As a result of changes in every aspect of human life, the consumption pattern of people getting changed drastically. Busy schedule of women increase the consumption of ready-made foods. However, the unhealthy nature of these products create serious health issues to the society. Sri Lankan people are very well aware of the bad results of these foods. Still vendors offering those popular food types giving priority only for taste. It is questionable why such gap is exist in the society. Therefore, this research mainly focuses on identifying whether there is real demand from consumer side for healthy meal.This research has been conducted under positivism and deductive research approach. Data have been collected using survey from selected respondents. In addition to that, findings of secondary sources have beenused to interpret survey results. Results of the survey clearly indicates that there is a real demand for healthy food in the society. Most of people are looking for healthy food irrespective of their age, occupation or health. Though there is such demand, the market is failed to satisfy it. This situation creates a latent demand in the market. People looking for trusted food vendor who can provide healthy food at a reasonable price. Though people prefer healthy meal, majority of them expect those foods to be tasty. Therefore, if a vendor focuses only on healthiness of the meal, then there is a risk that he will be fail in the market. Unless if consumers have critical health issues, they will not purchase foods which are less in taste compared to the normal food.