Browsing by Author "Kalupahana, S. I. G"

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    Ads-In Site: Location based advertising framework with social network analyzer
    (IEEE, 2014-12-10) Perera, A. A. G. A. K; Jayarathne, R. P. E. T; Thilantha, B. Y; Kalupahana, S. I. G; Haddela, P. S; Kirupananda, A; Edirisinghe, E. A. T. D
    Social networks contain a vast amount of data that holds very valuable information and is nowadays identified as a very effective source in marketing. The content of social networks can be used to identify the business needs and preferences of people. This research is carried out with the aim of providing suitable advertisements for people based on their preferences by analysing their social network content. Users' demographic details are also considered in providing suitable advertisements of the shops that are most conveniently located for a particular user. The primary goal of this research is to build an advertisement framework that supports targeted advertising by analysing social network content. The information extracted by analysing the content of social networks is used to predict the advertisement categories that interest a particular user. The framework applies location based services to filter advertisements based on the location of the shop.