Browsing by Author "Kuruppu, C"
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Publication Open Access THE IMPACT OF GUESTS’ ATTITUDE AND SUBJECTIVE NORM ON WILLINGNESS TO PAY A PREMIUM FOR RENEWABLE ENERGY PRACTICES IN SRI LANKAN HOTEL INDUSTRY: AN APPLICATION OF THEORY OF REASONED ACTION (TRA)(Lucian Blaga University of Sibiu, 2019-12) Kuruppu, C; Ketakumbura, NThis paper examines the guests’ willingness to pay a premium for renewable energy practices in Sri Lankan hotel industry in a context where the renewable energy considered as an alternative source of energy that has a growing consumer demand. The aim of this research is to investigate the impact of guests’ attitude and subjective norm on their willingness to pay a premium for hotels’ ‘renewable energy practices’ by using the Theory of Reasoned Action. A structured questionnaire served as the main instrument in gathering primary data from 60 respondents. This study found that guests’ attitude and social norms have a positive relationship with their willingness to pay a premium and both independent variables lead to a strong impact on dependent variable suggesting that, the guests with positive attitude and stronger social norms are more likely to pay a premium for renewable energy practices.Publication Open Access The Role of Procurement Practices in Hotel Performance Enhancement(SunText Review, 2022-05-25) Kannu, K; Newton, R; Kuruppu, C; Karunarathna, NAs a foremost factor of competitive edge, Procurement practices can be identified as a set of actions undertaken by a company to guarantee that its supply chain is managed properly, and they are crucial for maintaining a smooth operation and a healthy bottom line. This study aims to identify the impact of procurement practices on the hotel performance enhancement in Sri Lanka. This research examines and develops the notion of procurement practices such as, Buyer Supplier Relationship, Supplier selection procedures, Organizational capacity, and Procurement Process Management. A descriptive survey design was used in the study. The primary data was collected via a questionnaire from managers in the finance and procurement departments of 30 hotels around the country. The relationship between procurement practices and organizational performance was investigated using analytical tools such as Karl Pearson correlation and multiple regression analysis in this study with the support of Statistical Package for Social Sciences (SPSS). Moreover, financial performance was employed to quantify organizational performance in this study, and financial performance is a crucial component influenced by procurement procedures in Sri Lanka's hotel business. Consequently, this research provides a valuable insight for supply chain and procurement professionals to evaluate the comprehensiveness of their current procurement techniques in order to gain a competitive advantage.
