Browsing by Author "Samarakkody, T"

Now showing 1 - 4 of 4

Embargo
Digital Pathways in Smart Tourism: A Systematic Literature Review on Key Drivers of Travelers' Decision-Making
(Institute of Electrical and Electronics Engineers Inc., 2025) Karunaratna, D; Senevirathne, C; Fernando, K; Peksha, P; Jayasinghe, P; Samarakkody, T
This study systematically investigates how digital components including information reliability, accessibility, cost efficiency, virtual reality and mobile adoption influence travelers' preferences in smart tourism. To do this, the study utilizes the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) framework to aggregate evidence from across the globe - showing both regional technology disparities, and a variety of different methodological approaches. In developed countries, technology integration is quite strong while developing regions face constraints of finance and infrastructure. These tech-centric factors are important to traveler decision-making, as indicated by the review; however, greater coverage of understudied regions is needed. The resulting insights provide the basis for targeted and holistic solutions to improve tourism services for the benefit of policymakers, industry practitioners and academics.
Open Access
Simple Switch between Single Trip Vehicle Routing Problem and Multiple Trip Vehicle Routing Problem
(Sciendo, 2025-01-01) Samarakkody, T
omplexity of the mathematical model development for vehicle routing problems increases with the addition of more variables, constraints, and instances to single trip vehicle routing models. In this study, mathematical model was developed for the single trip vehicle routing problem in the initial phase and then it was converted to a multiple trip vehicle routing model using a simple approach. Novelty is brought to the study through simple three index formulation developed for the multiple trip vehicle routing problem, with a fewer constraint. Both the models were developed with Mixed integer linear programing techniques and were tested with the real-world data set using Cplex optimizer. Output of the experimental analysis showed a clear reduction in distance travel and the number of vehicles used. It implies that the optimization algorithm proposed in the study is applicable to real world cases to enjoy cost benefits and easiness in scheduling and optimizations. This study contributes to the existing knowledge gap through the development of novel and simple mathematical model, and the model’s testing and validation serve to the industrial applications as well.
Embargo
The digital bridge: how digital transformation mediates the innovative culture-resilience nexus in IT firms
(Emerald Publishing, 2025) Kodithuwakku, T; Samaraweera, I; Mathew, M; Samarakkody, T; Thelijjagoda, S; Gamage, S
Purpose – This study aims to identify the impact of innovative culture on organizational resilience in the Sri Lankan information technology (IT) sector, with a specific focus on the mediation role of digital transformation. Design/methodology/approach – Using a quantitative approach, data were collected from over 274 participants who were managerial or above-level employees in the IT industry via surveys. Partial least squares structural equation modeling was used to analyze the data and test the hypothesized relationships between variables. Findings – The findings of this study revealed that innovative culture has a significant positive impact on the adoption of digital transformation, as the innovative mindset that is ingrained encourages continuous growth, creativity and risk-taking, thereby strengthening digital transformation initiatives. Both innovative culture and digital transformation have a significant positive impact on organizational resilience. Digital transformation significantly mediates the effect of innovative culture on organizational resilience. Practical implications – The findings offer valuable guidance to industry leaders and policymakers for the strategic utilization of technology and the design of appropriate business models. Originality/value – This study emphasizes the importance of developing innovative culture and digital transformation in the IT industry to ensure sustainable business processes.
Embargo
The Influence of Generative AI on work-life balance among female software professionals in Sri Lanka
(Institute of Electrical and Electronics Engineers Inc., 2025) Upeksha, S; Samarasinghe, D.T; Sanochana, M; Samarathunga, S.S; Rajamanthri, L; Samarakkody, T; Aluthwala, C
This study explores the role of generative artificial intelligence on work-life balance among female software professionals in Sri Lanka's software industry. This qualitative study explores the influence of Generative Artificial Intelligence (GenAI) tools on workload, productivity, and overall well-being to show how these technologies uniquely shape professional and personal lives within this demographic group. Data were gathered through semi-structured interviews with 15 female software professionals from various job roles, including software engineers, quality assurance engineers, system engineers, Development and Operations (DevOps) engineers, and project managers. Using thematic analysis, findings disclose that generative AI is mostly utilized for automation, communication and collaboration, creativity and innovation, and decision support, with ChatGPT being the most widely used tool. These tools will enable professionals to streamline the workload, increase efficiency, reduce overtime, and maintain healthy working conditions. The insights of this study yield important implications for employers and government organizations such as the Department of Labor, explicitly pointing out how generative AI can be instrumented to create a favorable work environment. Thus, by applying generative AI solutions, the key stakeholders of the Sri Lankan software industry can create work conditions crucial for the work-life balance of women to enhance organizational performance as well as the work-related well-being of female software professionals.