Research Papers - Dept of Business

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Author: search.filters.author.Dayapathirana, NStart date: 2023

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Now showing 1 - 4 of 4
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    PublicationOpen Access
    The impact of video game addiction on aggressive behaviour among tertiary students in Sri Lanka
    (Discover, 2026-01-30) Fonseka, W.Y.S; Hathurusinghe, B.M; Weerarathna, R.S; Rathnayake, R.M.N.M; Samindika, H.R.T; Ramasingha, L.T.D; Jayasuriya, N.U; Kumarapperuma, C; Dayapathirana, N
    This research examines the impact of video game addiction on aggressive behaviour of tertiary students in Sri Lanka. Video game addiction, with its potential adverse impacts has raised concerns among the public, especially regarding its link to aggressive behaviour. Data was gathered from a sample of 382 undergraduates of local non-state universities selected employing cluster sampling technique to examine the correlation between video game addiction and aggression. The survey was conducted to collect data on video game addiction and aggression. Research findings reveal how gaming addiction leads to aggressive behaviour in addicted gamers indicating a strong positive relationship between video game addiction and aggressive behaviour. Therefore, researchers recommend balanced time management practices between game usage and other daily essential activities and promoting awareness about negative behavioural implication of game addiction. It is expected that this study provides insights to stakeholders including teachers, parents, and administrators to better understand the effects of video game addiction, and mitigation strategies to minimise the negative impact on students’ behaviour.
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    PublicationEmbargo
    Building tomorrow’s sustainable tourism today: analyzing tourists’ perceptions through online reviews
    (Emerald Publishing, 2025-08-12) Jagoda, J; Jayasuriya, N; Dayapathirana, N
    urpose Sustainable tourism enhances environmental sustainability, cultural integrity and community well-being, fostering accountable travel experiences. The narrow profit margins in Sri Lanka’s tourism sector necessitate strategies that meet tourists' needs amid market volatility. This research investigates key challenges and solution approaches for sustainable tourism to help Sri Lanka position its tourism industry as a global leader. Design/methodology/approach The research extracted data by reviewing Sri Lankan tourist destinations posted on leading travel websites. An analysis of the quantitative content involved binary coding, optimal scaling and path analysis, using a sample of 384 participants. Findings The research uncovered six main factors, including government responsibilities, social enhancement, destination management, environmental preservation, cultural preservation and service quality. The six key recommendations for improving beach tourism include reasonable pricing, adequate law enforcement, pollution control and measures for protecting tourist attractions, animals and cultural heritage. Research limitations/implications This study is limited to content analysis of online tourist reviews and may not capture the perspectives of all stakeholders, suggesting the need for future multi-source qualitative research. Practical implications The findings provide actionable insights for tourism authorities and service providers to improve destination management, pricing transparency and service quality, thereby aligning with sustainable tourism goals. Social implications The study emphasizes the importance of inclusive tourism strategies that protect cultural heritage and promote community participation. Originality/value The research has established a quantitative method for studying sustainable tourism perspectives among tourists. This study will guide public sector and industrial organizations in their resource management decisions.
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    PublicationOpen Access
    The role of platform interactivity in enhancing trust: unlocking purchase intentions for skincare products on Facebook
    (Cogent OA, 2025-10-07) Jayasingha, N; Kavindiya, W; Ranjith, D.P; Pathiranage, S.N; Wisenthige, K; Dayapathirana, N
    Social commerce, which integrates social media with e-commerce, has transformed how consumers engage with brands and make purchasing decisions. In Sri Lanka, the skincare product market on Facebook has seen significant growth, emphasizing the need to understand the factors influencing consumer purchase intention. This study explores how social media, perceived usefulness and platform interactivity influence trust in the seller and, in turn, affect social commerce purchase intention. Using purposive sampling, the study targeted active Facebook users who purchase skincare products. An online questionnaire was administered to 384 such users. Using structural equation modelling, the study found that perceived usefulness and platform interactivity significantly enhance trust in sellers. Additionally, trust in the seller plays a mediating role between these factors and purchase intention. The study offers theoretical contributions by extending the Technology Acceptance Model (TAM) into a high-involvement product context. The findings highlight that a more interactive and engaging platform experience increases consumer confidence in online sellers, ultimately encouraging purchase behavior. Social media platforms like Facebook not only provide a space for product promotion but also serve as trust-building environments through user engagement and perceived usefulness. This study finds that useful and interactive Facebook posts build trust and lead to more skincare product purchases. Brands should post better content to earn trust and boost sales. For businesses, especially skincare brands operating in social commerce environments, this study offers practical insights into developing strategies focused on enhancing platform interactivity and trust to drive consumer engagement and intention to purchase.
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    PublicationOpen Access
    Quantitative Action Research on Enhancing French Vocabulary Acquisition: The Efficacy of Flashcard-Based Learning Among Undergraduates
    (University of Windsor, 2025-11-18) Dayapathirana, N; Prabodini, M; Poornima, S
    This quantitative action research investigates the effectiveness of a flashcard-based intervention in enhancing French vocabulary acquisition among Sri Lankan undergraduate learners. A sample of 60 beginner and intermediate French students was selected through convenience sampling. The study employed pre-test and post-test design, including a control group, with data analyzed using paired-samples t-tests and ANOVA. Over four weeks, participants engaged in a structured flashcard program incorporating French words, English translations, and visual aids. The results demonstrated a statistically significant improvement in vocabulary knowledge, affirming the efficacy of flashcards as a language-learning tool. The action research approach allowed for iterative refinement of the intervention, ensuring its relevance and applicability in real-world educational settings. Additionally, a positive correlation was identified between students' attitudes towards flashcard use and vocabulary gains. These findings contribute to the ongoing development of practical strategies for vocabulary instruction, with implications for language educators seeking to enhance student outcomes through evidence-based practices.