Research Papers - Dept of Business

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Author: search.filters.author.Thelijjagoda, S.Has files: Yes

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    FACTORS INFLUENCING THE CUSTOMER PROMOTION ACCEPTANCE CIRCULATED BY FAST FOOD RESTAURANTS
    (SLIIT Business School, 2019-12-10) Jiffry, S.; Adithya, T.; Wasundi, V.; Sakkaf, S.; Thelijjagoda, S.; Kumarasinghe, H.
    The fast food industry in Sri Lanka is growing and recently has undergone revolutionary transmutation within the frequent consumer behaviours. The purpose of this research is to specify the factors which influence customer promotion acceptance circulated by fast food outlets. To accomplish the goals of this study, the required data were gathered from a convenience sample of 384 respondents in the Colombo suburb. The target population consisted of teenagers, youngsters, professionals and middle-aged consumers. A closeended and Likert scale questionnaire with 21 questions was utilised to collect the necessary data. To review the results, the analysing process was conducted by using SPSS, Power BI and for testing the hypothesis Pearson's correlation was used. The outcomes mainly depict that most of the consumers tend to have fast food frequently. Moreover, the target population crave for a limited price range where they distaste to go for the higher price range. With regard to the mode of having fast food, most consumers are keen on having it in outlets and by deliveries where they have hesitated about the takeaway options. At the same time, in the Sri Lankan context, most of them received promotion messages via short message service (SMS) and secondarily through Facebook and Instagram. According to findings, among the reason for choosing fast food are to enjoy the taste, choosing to eat with families and friends and less expensive compared to prices on usual days. Eventually, the survey results brought the key insight of this promotion message is, the most people visit fast food restaurants when there's a promotion going on and they evaluate the value of the spending's for their foods, and the customers are always aware of the price of the industry before they make their purchasing decisions.
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    THE STUDY OF THE CLINICAL DRUG DELIVERY PROCESS AND THE HUMAN RESOURCE PRACTICES IMPACTED DURING THE LOCKDOWN PERIOD
    (SLIIT Business School, 2019-12-10) Prabashwara, W.; Fernando, W.I.N.D.; Alwis, R.M.V.D.; Igalawithana, D.K.; Thelijjagoda, S.; Pathirana, U.P.G.Y.
    This study was conducted to explore the drug delivering process and the impact Human Resource practices towards the delivering drugs to the clinical patients during the lockdown period in Sri Lanka. This study carried out a qualitative analysis. Improvements required during the pandemic for most provisional Human Resource practices on health and safety, and training was identified from this process. Researchers conducted interviews with the government employees who contributed to this process (Postmen and PHI). Gampaha district was selected as the sample area for this study, Further, this research motivated the researchers to study about the effectiveness of employee training and health and safety practices in drug delivery process on COVID-19 situation.
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    Arunalu: Learning Ecosystem to Overcome Sinhala Reading Weakness due to Dyslexia
    (2020 2nd International Conference on Advancements in Computing (ICAC), SLIIT, 2020-12-10) Sandathara, L.; Tissera, S.; Sathsarani, R.; Hapuarachchi, H.; Thelijjagoda, S.
    Dyslexia is an impairment in ability in reading. People having Dyslexia has difficulties in identifying specific letters and words and identifying speech sounds and decoding the letters which leads to difficulties in comprehension, spelling and writing. Dyslexia may severely affects language development and impacts reading and other language based improvement and functioning. “ARUNALU: Learning ecosystem to overcome reading disabilities in Sinhala language due to Dyslexia” has been proposed as a multi-sensory mobile solution, in native language of Sri Lanka (Sinhala) and with effective screening and intervention methodologies recommended by health professionals. Objective is to deliver, a phonological support to enhance reading skills of dyslexic children by providing a machine learning based automated screening and intervention mobile solution. Through these reading environments, there's a reward system in intervention process to encourage the user, and also users and respective parties can analyze user's progress. The proposed system is mainly based on Voice recognition, Natural Language Processing, Machine Learning and Deep Learning concepts collaborating with reading and gaming environments. Core Objective of the proposed system is to come up with a better and effective screening and intervention methodologies for early identification of Dyslexia and provide phonological training to overcome Sinhala reading difficulties due to Dyslexia in a user friendly manner.