Research Papers - Dept of Business

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End date: 2019

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Now showing 1 - 10 of 93
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    PublicationOpen Access
    Effectiveness of Celebrity Endorsement on Social Media towards Consumer’s Purchase Intention
    (researchgate.net, 2017-02) Samarasinghe, U. S
    In spite of numerous theoretical and empirical studies that examine celebrity endorsement on traditional media, few studies have attempted to examine the relationship between Source Characteristics and Consumer Purchase Intention in the domain of social media. Furthermore whether this relationship is differ from Male to Female is not empirically investigated. This study combines Source credibility and Source Attractiveness theories to oversee Source Characteristics factors on Consumer’s Purchasing Intention. As a result Source Attractiveness dimensions namely Source Familiarity, Source Likeability and Source Similarity have been introduced to the Source Characteristics which is the main theoretical contribution. A sample of 338 consumers who use social media for FMCG product purchase decisions responded to the survey. The results provided preliminary support for the hypothesized model. It was found that there is a positive relationship between Source Expertness, Source Trustworthiness, Source Likeability, Source Similarity and Consumer’s Purchase Intention while there is a negative relationship between Source Familiarity and Consumer’s Purchase Intention. The study further revealed that the impact of Source Expertness, Source Trustworthiness, Source Likeability, and Source Similarity is different for male and female consumers. Thus, in promotional campaigns a product which is used by only one particular gender has to concern itself with the characteristics of that particular gender, and Source Familiarity should not concern itself with gender diversity in celebrity endorsement since it has no impact on the relationship between Source Familiarity and a Consumer’s Purchase Intention.
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    PublicationOpen Access
    Exploring the concept of “Marketing Myopia”
    (www.academicsjournal.com, 2016-10) Samarasinghe, H. M. U. S. R
    The present study focuses on exploring the concept of “Marketing Myopia” which is identified as a one of the most influential management philosophies invented in the recent past. In the present study the author has explored the concept of marketing myopia based on the theoretical foundation provided by Theodore Levitt. The discussion is further strengthening with an analysis on four industries which authors identified as ones which are having myopic conditions. As an extension to the argument, present study provides suggestions for improvement for the industries under examination. In the conclusion authors are taking their stance on whether marketing myopia is a concept related to marketing or a concept which goes beyond marketing.
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    PublicationOpen Access
    Social Media and Celebrity Endorsement: An analysis of Literature Review
    (researchgate.net, 2019-01) Samarasinghe, U. C
    The purpose of this chapter is to provide a thorough review in existent literature in relation to the social media and celebrity endorsement. In view of that, this paper examines key concepts pertaining to social media, celebrity endorsement, Studies based on Source Characteristics, which are Source Expertise, Source Trustworthiness, Source Familiarity, Source Similarity and Source Likability .Each concept discussed in light of what past literature has stated in terms of the definitions, conceptualization, key arguments, antecedents and consequences, to offer a complete depiction of the theme.
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    PublicationOpen Access
    E-Commerce Video Based Automobile Website
    (Human Resource Management Academic Research Society, 2018-12-12) Pathirana, U.P.G.Y; Wellala, D. S. M
    With the development of new technologies people tend to take maximum advantage from the new technologies available. This new improvements have a huge impact on buying and selling also. The ultimate target of this project is to provide a better solution for buying and selling which specifically address buying and selling of vehicles. The final outcome of this project is going to be a website which facilitates online video advertising for vehicles available for sale. The basic of the project is going to be data collection in order to identify criteria’s that customers are expecting from this kind of website. An online survey will provide to record responses. When the website is developed vehicle owners can prepare a small video about the vehicle which is on sale which provides a clear understanding about the vehicle. This enable buyers to get more details of the vehicle by staying at home if they are happy about the vehicle they can meet the dealer directly and go for negotiation. Also this website will facilitate them with leasing facilities, location facilities and many more. The basic technology using website is going to be is cloud technology. This enables more advantages from the technological side. The final outcome of this project will provide an advanced platform for customers and seller related to vehicle buying and selling. It will facilitate and, reduce cost and time each individual has to spend on buying a vehicle.
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    PublicationOpen Access
    Impact of SERVQUAL model dimensions for Customer Satisfaction towards Vehicle Leasing Providers in Sri Lanka
    (Human Resource Management Academic Research Society, 2019-02-12) Pathirana, U.P. G.Y
    Vehicle leasing providers plays a big role in automobile buying and selling. Science vehicle leasing is coming under the service category customer satisfaction can be access through the quality of service provided by vehicle leasing providers. So in order to understand this SERQUAL model was used. So in order to reach research objectives data was gathered though a questionnaire with a sample of 100 recent customers of vehicle leasing service providers. From the data analysis it was found that customers are moderately satisfied about the service they are receiving and there is a positive relationship in between customer satisfaction and service quality which indicates that there is a high impact of responsiveness for the service quality.
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    PublicationOpen Access
    A Study on the Impact of Service Quality on Customer Loyalty A case of Sri Lankan Supermarkets
    (researchgate.net, 2019-10-26) Kobbekaduwa, D. D. B; Wickramasinghe, W. N. S; Aththanayake, V. T. S; Kuruppu, C. L
    : In Sri lanka, Supermarket sector has experienced a remarkable growth specially in the last ten years. It demonstrated supermarket sector as one of the fast growing industries in Sri Lanka. Therefore, service quality has become major determinant for the supermarkets in order to create customer satisfaction which further help to gain customer loyalty. The main purpose of this study was to understand the impact of service quality on customer loyalty in the context of supermarket sector of Sri Lanka. This study has chosen convenience sampling as the sampling method and a questionnaire to gather data from 384 respondents. SERVQUAL model has selected to measure the variables of this study and regression has chosen to analyse data through SPSS (Statistical package for the social sciences) software.The study findings revealed that there was a significant impact on service quality dimensions towards customer satisfaction and customer loyalty. The results further indicated that the assurance has a more impact on customer satisfaction and tangibles has a more impact on customer loyalty.
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    PublicationOpen Access
    A Study of Relationship between Service Quality and Students’ Satisfaction: Case of a Selected Private Higher Education Institute in Sri Lanka
    (researchgate.net, 2016-12) Kuruppu, C. L
    Sri Lankan tertiary education system is limited as only 15% to 21%of students get enrolled to the state university system each year. Consequently, there is a growing demand for private degree awarding institutes in Sri Lanka. With this increasing demand, the quality of the education service provided by these private degree awarding institutes are always questionable. However, the concept of ‘Service Quality’ in education from students’ perspective in the local context has not yet been researched. Therefore, this study explores the quality gaps in the education service provided by a leading private higher education institute in Sri Lanka. The examination of this issue is significant to improve the service delivery of the institute to meet the quality requirements of the undergraduates. The purpose of this study is to investigate service quality gaps in the institute while identifying the relationship between the ‘Service Quality’ and ‘Student Satisfaction’. To achieve these objectives, a comparison of students’ expected service with their perceived service was employed in relation to five generic quality dimensions. The deductive reasoning has been applied for this research with the application ParsuParasuraman’sSERVQUAL Model. The primary data was gathered through structured questionnaires from a sample of 450 students. The findings indicated that, there is a discrepancy between students’ expectations and their perceptions of the service delivered with regard to four quality dimensions such as ‘Responsiveness’, ‘Assurance’, ‘Empathy’ and ‘Tangibles’ under the level of significance 0.05.The highest gap was resulted with respect to the dimension of ‘Empathy’. Furthermore, findings resulted that there is a significant relationship between the ‘Service Quality’ and ‘Student Satisfaction’ with respect to four dimensions such as ‘Reliability’, ‘Responsiveness’, ‘Assurance’, ‘Tangibles’ under the significant level of 0.01. However, it resulted that there is no significant relationship between ‘Empathy’ and ‘Student Satisfaction’. The researcher recommends the institute to obtain students’ feedback to identify the areas of improvement, conduct peer reviews and to improve physical facilities to meet the quality of the service delivery.
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    PublicationOpen Access
    A Study of the Relationship Between the Job Satisfaction and Organizational Commitment of Academic Staff in Private Higher Education Institutes in Sri Lanka
    (2015) Dissanayake, L. D. A. D; Kuruppu, C. L; Weerarathna, R. S; De Silva, N
    As a developing country in Asian region, Sri Lankan higher education sector consists with government universities, private higher education institutes and semi-government universities. Irrespective of the sector, higher education institutes strongly believe about quality of their degree programmes. Higher quality of education can be achieved only by having a academic staff who are motivated, committed and satisfied to what they do. It is the usual perception that when the staff is committed to what they do, it will positively impact on their job performance, service quality and the success of the organization. Hence, it is vital to identify the importance of employees’ organizational commitment achieved through job satisfaction in private higher education sector in Sri Lanka. Therefore the primary objective of this study is to study the relationship between the job Satisfaction and organizational commitment of academic staff in private higher education institutes in Sri Lanka. The independent variable is job satisfaction and the dependent variable was organizational commitment. . This study utilized a questionnaire to collect the data which needed to achieve the research objectives. Also researchers have used standard questionnaires to measure job satisfaction which is known as Minnesota Job Satisfaction Scale and organizational commitment was measured through Allen and Mayer Organizational Commitment Scale. Current study was conducted in a natural setting where the work proceeds normally. No any artificial or contrived setting was created where none of the variables were controlled by the researchers in this study. The data was collected from the individual lecturers of five reputed academic institutions in Colombo District and unit of analysis of this study is individual.
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    PublicationOpen Access
    THE IMPACT OF GUESTS’ ATTITUDE AND SUBJECTIVE NORM ON WILLINGNESS TO PAY A PREMIUM FOR RENEWABLE ENERGY PRACTICES IN SRI LANKAN HOTEL INDUSTRY: AN APPLICATION OF THEORY OF REASONED ACTION (TRA)
    (Lucian Blaga University of Sibiu, 2019-12) Kuruppu, C; Ketakumbura, N
    This paper examines the guests’ willingness to pay a premium for renewable energy practices in Sri Lankan hotel industry in a context where the renewable energy considered as an alternative source of energy that has a growing consumer demand. The aim of this research is to investigate the impact of guests’ attitude and subjective norm on their willingness to pay a premium for hotels’ ‘renewable energy practices’ by using the Theory of Reasoned Action. A structured questionnaire served as the main instrument in gathering primary data from 60 respondents. This study found that guests’ attitude and social norms have a positive relationship with their willingness to pay a premium and both independent variables lead to a strong impact on dependent variable suggesting that, the guests with positive attitude and stronger social norms are more likely to pay a premium for renewable energy practices.
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    PublicationEmbargo
    Value for money: co-designing with underbanked women from rural Sri Lanka
    (Association for Computing Machinery, 2018-12-04) Halloluwa, T; Bandara, P; Usoof, H; Vyas, D
    This paper presents findings from a set of co-design workshops aimed at identifying the core values of underbanked women from rural Sri Lanka, associated with their everyday financial practices and experiences. We sought to gain in-depth insights into the aspirations, rationales, and concerns of this demography, where traditionally household finances are handled by men. In collaboration with a Microfinance Institute (MFI), we carried out two co-design workshops involving 17 participants. We used group discussions and various design activities such as persona creation to enable participants to share their experiences related to household finances. From our findings, three central values associated with household finances came out strongly: Supporting Family, Independence, and Spiritual Beliefs. We conclude by reflecting on the values identified while providing suggestions to support those through technology