14th SLIIT Business School Students Research Conference [SBSSRC] 2021
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Publication Embargo Modelling and Forecasting Tourist Arrivals in Sri Lanka(SLIIT Business School, 2021-12) Nagendrakumar, N.; Lokeshwara, A.A.; Gunawardana, S.A.D.C.K.; Kodikara, U.P.; Rajapaksha, R.W.N.H.; Rathnayake, K.R.M.C.S.The Sri Lankan tourism industry contributes significantly to economic development through diversified mechanisms of revenue generation and for creation of employment opportunities. The tourism industry is volatile and easily affected by man-made or natural catastrophes: terrorism, financial crisis, and tsunamis. The racial dispute among Sri Lankan government forces and Liberation Tigers of Tamil Elam, which started in the 1980s spanned over thirty years and adversely affected the development of the tourism sector. However, with the conclusion of the ethnic strife in 2009, tourism started to boom. The objective is to estimate and forecast tourist arrivals for the tourism industry from August 2021 to August 2025. This study used monthly tourist arrivals from January 2000 to July 2021 to predict values for August 2021 to August 2025 and evaluates against the actual, based on the number of visitor arrivals. Box-Jenkins Autoregressive Integrated Moving Average (ARIMA) was used to model the visitor arrivals to Sri Lanka by evaluating the study period and have applied the Standard ARIMA model to achieve the research purpose. Monthly tourist arrival data obtained from the Sri Lankan Tourism Development Authority and diagnostic test statistics, including autocorrelation and partial correlation, were used to examine the parameters of ARIMA. The results revealed civil was has impacted on tourist arrivals and was further noted that terrorism affected tourist arrivals negatively. In addition, the findings showed that the forecasted tourist arrivals were substantially less than the actual, which indicated that the Sri Lankan tourism industry rebounced shortly after the three-decade long civil war. Hence, this analysis highlights the potential of the Sri Lankan tourism industry to recover rapidly from shock events. Moreover, it is advantageous for policymakers, academia, society, and the government of Sri Lanka to set up the national tourism framework and also align the crisis management process effectively.Publication Embargo Fostering Resilience of Smes to Supply Chain Disruptions: The Role of Relationships(SLIIT Business School, 2021-12) Manathunge, K.A.D.N.; Samaraweera, V.A.; Withanage, W.J.H.; Karunarathna, W.A.S.N.; Weligodapola, W.; Madhavika, W.D.N.The global spread of the recent coronavirus outbreak has disrupted supply chains in both unanticipated and unprecedented ways. In the wake of such numerous catastrophic incidents, the core notion of supply chain resilience has sparked the attention of countless researchers and practitioners. However, the supply chain resilience of Small and Medium-sized Enterprises (SMEs) remains rather underresearched to date. In such turbulent times, it is important to investigate the role of relationships in achieving supply chain resilience in the context of SMEs. Thus, the overall intention of this study is to explore the influence of supply chain relationships on the resilience of SME supply chains by exploring the impacts of both outsourcing and collaboration. A well-structured online questionnaire was administered by selecting respondents using stratified random sampling techniques. In order to measure all the variables, a 5-point Likert scale was used. The survey was administered to a total of 160 SMEs and 114 valid responses were returned (response rate of 71.25%). Quantitative data was analyzed using correlation and regression analysis with the help of SPSS tool. The results of the study revealed that both outsourcing, and collaboration positively influences supply chain resilience. Therefore, the study recommends SMEs to engage in outsourcing and collaborative processes to foster resilience in supply chains during turbulent times. To the best of the author’s knowledge the present study is one of the first study done regarding SME supply chain resilience in Sri Lanka. The study recommends SMEs to focus better on outsourcing techniques and collaborative procedures in order to nurture supply chain resilience. Therefore, the guidance of this study will provide future scholars and practitioners to pursue an effective study in the field. The present study was limited to quantitative methods to achieve the objectives of the study. Hence, the authors recommend future researchers to focus on qualitative methods that can aid in the advancement of knowledgePublication Embargo A Model to Manifest the Inadequacy of Awareness in Cyberbullying Among the Adolescents and to Accent Its Dire Need(SLIIT Business School, 2021-12) Liyanage, C.; Athauda, K.; Sendheera, H.; Silva, R.; Dunuwila, V.Cyberbullying can be technologically expressed as the use of electronic communication to bully or threaten a person. It was identified that this has become a social debacle. Hence the research study was directed to identify the exact mean of cyberbullying, the reasons that lead to this cause, and how to prevent the victims getting exposed to this social dilemma. In Sri Lanka this subject was not majorly focused as a social issue, therefore the study was focused on the adolescents within the Sri Lankan context, as they are the major group of active users in social media. To identify the specific factors, previous research articles written by academicians were adopted throughout the study. The objective was to introduce a model that can be introduced as a mode of bringing awareness on the misuse of social media among adolescents. This study was based on qualitative techniques. Secondary and primary data were analysed through grounded theory and thematic analysis. The primary sources included an open-ended questionnaire and an in-depth interview while the secondary sources include the reviews of past literature. The Interviews conducted with Sri Lanka Computer emergency Readiness Team supported upon many findings of the study. With results gained from the interviews, it was clear that many adolescents were exposed to cyberbullying but somehow, they were unaware of the situations that they were exposed. As per the findings, a model was built that can be adopted to eliminate the malpractice amongst the social media users with proper awareness on the concept of cyberbullying. The level of awareness required in terms of Sri Lankan legal framework, the psychological instability residing among the minds of adolescents, and the technological illiteracy rate amongst the social media users are based for the identified model as the base of root causes in the study.