Biz Student Research Conference [BSRC] 2019

Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/613

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Start date: 2020End date: 2021

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    PublicationOpen Access
    Perception of Foreign Tourists on Dual-Pricing of Entrance Fees: Case of Sri Lankan Tourists Destinations
    (SLIIT Business School, 2021-12-10) Wijesuriya, T.; Saythyapala, C.; Sachintha, S.; Dhanushka, R.
    Dual-pricing is a strategy used in a number of avenues with respect to consumer pricing. Adopting this pricing policy on the entrance fees for tourists' destinations is a heavily argued concern among travelers and industry critics. Rationales to reject and embrace dual-pricing have been highlighted, while the matter is more prominent in the global south countries in comparison to the western nations. Previous studies on dual-pricing have often adopted a contingency valuation method or a prospect theory to determine willingness to pay. This study isĀ· based on a qualitative approach to understand the perception of foreign tourists on the dual pricing policy for entrance fees at tourists' sites in Sri Lanka using a thematic analysis. A structured questionnaire was used to collect data. Themes of; Agree to pay a higher price, Transparency and visibility of information, Extremely high should not be charged, Dual pricing gap should be reasonable, The invested amount should go into a sustainable initiatives - infrastructure, were derived with balanced opinions on the issue at hand. It was deemed that the findings of this study is helpful in strategizing future pricing policies with regards to the tourism sector in the country.
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    PublicationOpen Access
    The Study on Brand Awareness & Purchase Intention of the Shampoo Market in Sri Lanka
    (SLIIT Business School, 2021-12-10) Kodippili, N.; Perera, K.M.; Priyadarshani, L.; Wijesekera., B.D.; Jayasuriya, N. A.
    Brand Awareness is the ability for a brand to stand out amidst its competition. Customers that recognize a particular brand against their competitors are a huge asset to a company since it means that the brand is present in the customers: mind. Purchase intention is when a product is repurchased based on a previous purchase and its experience. If understood properly, the relationship between brand awareness and purchase intention can help companies prepare sound strategies led the market. The purpose of this research therefore is to study if brand awareness has an impact on purchase intention in the shampoo market in Sri Lanka. The objective is to identify the impact between brand awareness and purchase intention. In order to study this relationship, the non-probability convenience sampling technique and was tested on a sample of 384 people residing in the Colombo district in Sri Lanka. One of the major findings of this research is that males use shampoo more than females within the Colombo district and one of the most favorite brands of the population is Dove. In conclusion, the study also proves that purchase intention and brand awareness have a positive relationship with brand awareness having a significant impact on a customer's eventual purchase intention.
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    PublicationOpen Access
    The Impact of Online Customer Reviews on Purchase Intention with Special Reference to Sri Lanka Tour Packages
    (SLIIT Business School, 2021-12-10) Fernando, W.M.R.N.; Jeyaramanan, S.; Kothalawala, R.U.; Vithanage, G.Y.
    Most of the businesses were used to rely heavily on word of mouth to carry out their business activities. But nowadays, online society dominated by the usage of mobile devices and search results, word of mouth has been replaced by online review sites and social media. The social proof contained within reviews and star ratings helps consumers make decisions faster with greater confidence than ever before. Companies can get the use of information provided by consumers on a variety ofwebsites ranging from blogs to rating and review site to understand customer concerns and complaints to take corrective actions. Through the findings it is examined that consumers are influenced by their own and other consumers' customer care experiences in choosing brand/ company to make purchases The population is consisted on huge number of respondents so it is hard to use an information gathering. Because of that researcher could be selected sample by applying convenience sampling techniques. The selected sample size consisted with 150 respondents who have booked Sri Lanka tour packages. A structured questionnaire developed to collect primary data .form the sample of the respondents. For the study independent variables are being tested with their impact on purchase intention. Through the study, four independent variables tested. Those are source credibility, timeliness, valance and length of reviews. All alternative hypotheses were accepted and those variables were positively impact on purchase intention. In order to test the hypotheses correlation was calculated and regression analysis has been processed to determine the impact. Online reviews can develop or destroy a business. Therefore, understanding about the impact of these reviews and social media activities are important. The improvement of this side is not only good for consumers but also good for business as well.