Research Papers - Dept of Information Technology
Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/593
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Publication Embargo Planning Marketing Strategies in Small-Scale Business Using Data Analysis(IEEE, 2022-12-29) Fernando, A.M.P.; Adhikari, A.M.T.T.; Wijesekara, W.H.A.T.K.; Vithanage, T.V.T.I.; Gamage, A; Jayalath, TThe proposed research work develops a system focused on business opportunities to enhance market returns and improve marketing strategies and new strategies by identifying how customers interact with products and their behavior. Existing research efforts attempt to identify and market consumer attraction to products and marketplace in the marketplace. Current research focuses on the challenges of identifying consumer buying patterns and how consumers interact with products, Existing research has not, however, integrated the essential elements into a single system. Consequently, the recommended study has been conducted on a number of significant issues, such as determining the high-value client base and the number of sectors, understanding the purchasing pattern of products that comprise the customers' basket, identifying customer lifetime value, and Customer Trajectory Determination for identifying customer attractive shelf. This system focuses on various machine learning algorithms. Customer segmentation and value analysis using K Mean, Agglomerative, Clustering algorithm, and Arima model. Association rules are generated using the Apriori algorithm for market basket analysis, which is built on the idea that a set of frequently purchased items is a subset of a set of frequently purchased items. Also using RFM analysis to create and prepare our data frame by using BG/NBD model and the Gamma-Gamma model to calculate the customer lifetime value standardization. Using image processing algorithms and retail video analysis algorithms, background reduction technology clearly identifies moving objects/ tracks customer routes using different colors. Based on results from implementation and testing, it was determined that the suggested technique outperformed the use of CCTV to identify consumer behavior and satisfaction with the product in recognizing customer purchasing patterns. The proposed system can identify customers' buying patterns, how customers interact with product...Publication Embargo Innovative use of Collaborative Teaching in Conducting a Large Scale Online Synchronous Fresher’s Programming Course(IEEE, 2021-04-21) Kodagoda, N; Gamage, A; Suriyawansa, K; Jayasinghe, B; Rupasinghe, S; Ganegoda, D; Jayalath, T; Kurrupu, AThe COVID-19 pandemic has forced educationist to come up with innovative solutions in delivering, engaging synchronous online academic modules. An innovative collaborative teaching approach was utilized in delivering programming concepts for freshers. A team of six academics functioned as a resource panel in delivering synchronous online lecture content. These interactive sessions were led by a moderator inquiring the resource panel on topics related to the content of the lecture. This was done in the same spirit on how a panel discussion would be conducted led by a moderator in a conference. Microsoft Teams Live was used in the delivery of the content to an audience of up to 800 students. Delivering a freshers programming course is known to be challenging in face- to-face delivery. A collaborative programming environment was used to engage students in live coding activities during the lectures. Students had opportunities to interact with the resource panel through quizzes, QA and through coding related activities. These lectures also introduced the innovative use of QR codes to get students engagement through a mobile device for the interactive sessions. Results based on a survey shared among the participated students, confirmed the collaborative teaching approach in conducting webinar was more effective over a traditional webinar that is conducted by one person. Interactive programming environment (Repl.it) allowed the resource personal to give feedback on the programs submitted by the students during synchronous sessions conducted. The best practices used in delivering this course can be easily adopted in delivering highly engaging online lectures for other courses.