Research Publications Authored by SLIIT Staff
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This collection includes all SLIIT staff publications presented at external conferences and published in external journals. The materials are organized by faculty to facilitate easy retrieval.
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Publication Open Access The Impact of the Proportion of Female Directors on Firm Performance: An Approach to Achieve Gender Equality(Postgraduate Institute of Humanities and Social Sciences (PGIHS) University of Peradeniya, 2019-10) Zainab, A. C. H. F; Senavirathna, H. D. N. N; Priyashantha, W. M. S; Yasarathna, T. A. D. K; Jayathilaka, RSri Lanka is well known as a country that ended a 30-year civil war of which the scars have not yet healed. The end of this brutal civil war was also a beginning of a new era of peace and development. Sri Lanka can only achieve sustainable development via long-term investments in economic, human and environmental capital. The inclusion of a focus on gender equality as the 5th goal within the Sustainable Development Goals (SDGs) illustrates the importance of women’s contribution to the economic growth. Both empowering women and ending gender based disparities are essential for sustainable development. More vigorous efforts will be required in order to achieve gender equality in terms of women’s empowerment even though it is evident that there are changes in the stereotypes that prevailed in the past. If a country makes better utilization of its female population, it would pave the way to increase economic growth, reduce poverty levels and enhance the wellbeing and living standards of its citizens. In order to close the gender related gaps, the governments have the responsibility to take into account the gender dimensions while implementing policies so that it can ensure that it doesn’t fail to make complete utilization of human capital resources (OECD, 2008). The focus and concern for women representation in business management has increased specially after the financial crises and corporate scandals such as Lehman Brothers and Enron. Many countries in Europe have adopted regulations in the form of legislative gender quotas for corporate boards. The main aim of implementing such gender quotas is to break the glass ceiling and provide an equal chance for both males and females in reaching top positions of companies. However, the underpresentation of women in senior positions in Sri Lankan firms indicates that they do not play a dominant role in the labour force as do females in developed economies. This is mainly due to women in developing economies such as Sri Lanka being typically confined to family and domestic roles and therefore tending to have invisible barriers in climbing up the corporate ladder and representing themselves on boards. Therefore, the Labour Force Participation Rate (LFPR) is low in Sri Lanka mainly due to the low contribution of women to the LFPR (CBSL, 2014). The issue of underrepresentation of women in corporate boards has gained substantial attention in today’s corporate world. There is a significant amount of evidence supporting this research issue in the developed countries. “In an attempt to address this question, many scholars in the recent years have studied the effect of women directors on firm performance. However, the empirical evidence of the extant literature inconclusive and most studies focus on firms in the U.S. and a few other developed economies” (Liu, Wei and Xie, 2014, p.170). Thus, investigating this research gap in a Sri Lankan context will be important to identify the extent to which women directors in the listed firms of Sri Lanka have the power to make strategic decisions and enhance firm financial performance. The role of public listed companies is important since they have the ability to boost the performance of an economy by contributing to the growth of financial institutions, creating employment opportunities and developing infrastructure facilities. If board gender diversity can trigger profitability and performance of the listed firms, then it will also be a determinant for economic growth.Publication Embargo THE IMPACT OF MOBILE MARKETING ON FINANCIAL PERFORMANCE: CASE OF LISTED HOTELS IN SRI LANKA(SLIIT Business School, 2019-12-10) Premasinghe, P.K.S.D.; Ashintha, B.W.T.; Perera, M.A.D.C.H.; Fernando, D.L.P.T.; Kuruppu, C.L.; Lokeshwara, A.A.Digital tools, including mobile phones, have been widely popularised amongst both resident and non-resident tourists to explore vacation destinations and to make subsequent bookings. This provides a versatile platform for hoteliers and prospective clients to exchange information effectively. However, according to the past literature, it was revealed that the adaptation of digital marketing tools such as mobile marketing is scarce in the context of Sri Lanka. Furthermore, according to the preliminary interviews held with experts, one of the main contributory factors was identified as the lack of experience and confidence of hoteliers in investing in digital marketing solutions such as mobile marketing due to ambiguity in relating to financial and non-financial outcomes. Hence, this study aims to bridge the existing knowledge gap by evaluating the impact of mobile marketing on listed hotels’ financial performance in Sri Lanka. All thirty-seven (37) hotels registered in the Colombo Stock Exchange (CSE) under Listed Tourist Hotels category were chosen as the population sample for this quantitative study with Mobile Marketing as the independent variable and Return on Equity (ROE) as the dependent variable. The required data was collected through structured questionnaires distributed among the marketing managers of the firms. The Statistical Package for Social Studies (SPSS) was used to analyse and obtain results on the research objective from the collected data. Descriptive statistics, Correlation and Regression, were deployed in assessing the impact of mobile marketing on the financial performance of listed hotels. The findings revealed a significant positive impact on the financial performance of hotels from mobile marketing since its significance value is less than 0.05. This demarks that mobile marketing, if utilised appropriately, could influence the financial performance of hotels positively allowing firms to reap greater economic benefits. In addition, the results help allay the ambiguity and uncertainty that hotel managers havePublication Embargo The Impact of Board Diversity on Firms Financial Performance in Sri Lanka.(SLIIT Business School, 2019-12-10) Herath, H.M.C.K.; Madushani, A.D.K.P.; Mel, H.D.R.M.; Weerasooriya, W.M.B.K.; Gunawardena, M.M.D. de S.This study’s purpose was to explore the impact of board diversity to the firm’s financial performance in Sri Lankan context. Specifically, the study aimed at determining the effect of board diversity on financial performance of public listed companies in Sri Lanka to ascertain whether there is a causal association between the specific board characteristics of age, gender, ethnicity, nationality, organizational membership, educational background and industrial experience of the company board members on the financial performance of listed companies in Sri Lanka. Thus, the research adopted an exploratory design. All listed companies in the country is the population of this study. There are 291 listed companies in the country. This study tries to identify the reasons behind low board diversity in Sri Lanka. The analysis of the semi structured interviews provides five reasons driving low board diversity in Sri Lanka; appoint family members as the board of directors, invite Allies to perform as a board member, male dominant culture in Sri Lanka, conflicts of interest in women, weak corporate governance codes can identify as the reasons behind low board diversity in the firms. According to the results of the study, diversity variables do not have significant impact on firms ROA. However, age diversity, ethnic diversity and academic qualification diversity variables shows significant impact on firms’ financial performance measured in terms of Tobin's Q.