SLIIT Business School Students Research Conference [SBSSRC]

Permanent URI for this communityhttps://rda.sliit.lk/handle/123456789/316

The Conference is open for all the business research students in Sri Lanka. The goal of the conference is to promote student research, while gaining and increasing the enthusiasm among students for academic research. This conference gives the opportunity to showcase their scholarly work and to discuss the research interest with students with other Higher education institutions in Sri Lanka.

Browse

Filters

20221

Advanced Search

Filter by

Settings

Author: search.filters.author.Amarasinghe, S.K.D.K.C.SSubject: search.filters.subject.Content

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    PublicationOpen Access
    Social Media Organic Promotions for Online Entrepreneurs
    (Emerald Publishing, 2022-12-01) Amarasinghe, S.K.D.K.C.S; Rinas, M.R.M; Jayasuriya, N; Shamila, P
    As the theory of marketing has expanded and new methods of market orientation have arisen, marketers have been increasingly focusing on identifying their customers. This has assisted in the collection of massive quantities of data for businesses to improve the efficiency of their Facebook marketing. This study's goal is to investigate the factors impacting the Effectiveness of Facebook Organic Promotions. Organic promotions are effective when marketers follow best practices. Therefore, this research focused on the techniques and skill sets that should be practiced by Sri Lankan Facebook entrepreneurs to bring out the most reaches of Facebook business pages. The sample of this research is Facebook users with a total of 384 and the research has used the Convenience sampling technique. This research has used primary data collection, which has been gathered via questionnaires. This research has used the multiple linear regression analytical technique. In this research Caption and Content both have a positive and significant relationship with the Effectiveness of Facebook organic promotions.