SLIIT Business School Students Research Conference [SBSSRC]

Permanent URI for this communityhttps://rda.sliit.lk/handle/123456789/316

The Conference is open for all the business research students in Sri Lanka. The goal of the conference is to promote student research, while gaining and increasing the enthusiasm among students for academic research. This conference gives the opportunity to showcase their scholarly work and to discuss the research interest with students with other Higher education institutions in Sri Lanka.

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Author: search.filters.author.Dayawansha, P.Subject: search.filters.subject.Current Internal Communication

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    PublicationOpen Access
    Delving into the Generational Spectrum: Internal communication of leaders with Gen Z in the Corporate Context
    (ICSDB 2024 and SLIIT Business School, 2024-12-10) Pathirana, G.; Kumarasena, N.; Rathnayake, C.; Maduranga, S.; Dayawansha, P.; Ehalapitiya, S.
    This study investigates the internal communication strategies employed by workplace leaders to bridge the communication gap with Generation Z within organizational settings. Using semi-structured interviews with 15 corporate leaders until data saturation was achieved, the research captures leaders' evolving perspectives on engaging with Gen Z employees. Findings reveal that while many leaders are transitioning from traditional communication methods toward approaches that resonate with Gen Z, certain areas of Gen Z’s communication expectations remain unmet. Addressing these gaps is critical as Gen Z increasingly shapes the workforce, necessitating an understanding of their distinct communication styles and values. This study uniquely contributes to the discourse on generational communication within organizations, highlighting the role of effective leader-Gen Z interaction in fostering a cohesive work environment.