SLIIT Business School Students Research Conference [SBSSRC]
Permanent URI for this communityhttps://rda.sliit.lk/handle/123456789/316
The Conference is open for all the business research students in Sri Lanka. The goal of the conference is to promote student research, while gaining and increasing the enthusiasm among students for academic research.
This conference gives the opportunity to showcase their scholarly work and to discuss the research interest with students with other Higher education institutions in Sri Lanka.
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Publication Embargo FACTORS INFLUENCING THE CUSTOMER PROMOTION ACCEPTANCE CIRCULATED BY FAST FOOD RESTAURANTS(SLIIT Business School, 2019-12-10) Jiffry, S.; Adithya, T.; Wasundi, V.; Sakkaf, S.; Thelijjagoda, S.; Kumarasinghe, H.The fast food industry in Sri Lanka is growing and recently has undergone revolutionary transmutation within the frequent consumer behaviours. The purpose of this research is to specify the factors which influence customer promotion acceptance circulated by fast food outlets. To accomplish the goals of this study, the required data were gathered from a convenience sample of 384 respondents in the Colombo suburb. The target population consisted of teenagers, youngsters, professionals and middle-aged consumers. A closeended and Likert scale questionnaire with 21 questions was utilised to collect the necessary data. To review the results, the analysing process was conducted by using SPSS, Power BI and for testing the hypothesis Pearson's correlation was used. The outcomes mainly depict that most of the consumers tend to have fast food frequently. Moreover, the target population crave for a limited price range where they distaste to go for the higher price range. With regard to the mode of having fast food, most consumers are keen on having it in outlets and by deliveries where they have hesitated about the takeaway options. At the same time, in the Sri Lankan context, most of them received promotion messages via short message service (SMS) and secondarily through Facebook and Instagram. According to findings, among the reason for choosing fast food are to enjoy the taste, choosing to eat with families and friends and less expensive compared to prices on usual days. Eventually, the survey results brought the key insight of this promotion message is, the most people visit fast food restaurants when there's a promotion going on and they evaluate the value of the spending's for their foods, and the customers are always aware of the price of the industry before they make their purchasing decisions.Publication Embargo IMPACT OF E-WOM AND BRAND IMAGE ON THE PURCHASE INTENTION OF CUSTOMERS TO SELECT A HOTEL IN SRI LANKA(SLIIT Business School, 2019-12-10) Wijesinghe, K.; Lakruwan, D.; Sazeem, M.; Rajapakshe, R.The most influential method of information transmission is e-WOM. Today's internet social networks are altering the way information is transmitted. In today's environment, marketing strategy and effective communication tools are generally acknowledged by the majority of users. The majority of companies in the hotel sector have concentrated on online marketing. People prefer to enhance their use of e-WOM by following current trends to share their experiences, information, and expertise. Even though e-WOM, brand image and purchase intention are highly discussed in the global context, a knowledge gap exists in the Sri Lankan context which will be addressed by the research. The purpose of this research was to evaluate the efficacy of e- WOM and brand image and how it would influence the perception of new local customers when choosing a hotel in Sri Lanka. To complete the study, the conceptual framework was developed by considering e-WOM and brand image as the independent variable while taking the purchase intention as the dependent variable. Primary data were gathered via a direct survey and a questionnaire designed in line with the study's goals. Digital marketing tools such as social media platforms were used to communicate the questionnaire with the respondents. Data was gathered from a sample of 348 Sri Lankan consumers. Multiple linear regression was used to evaluate the relationship e- WOM has on the purchase intention as well as to determine the impact brand image is having on the purchase intention. The results showcased that the e- WOM and brand image has a significant positive impact on the purchase intention of customers when selecting a hotel in Sri Lanka.Publication Embargo PESTER POWER: THE NEXT BIG GAME OF YOUNG CONSUMERS INFLUENCED BY INFORMATIVE FACTORS(SLIIT Business School, 2019-12-10) Wasala, W.M.A.S.M.; Ravindran, N.; Bandara, W.A.S.C.; Pratheepan, T.; Jayasuriya, N.A.; Munasinghe, A.A.S.N.The pester power of a young consumer has held the attention of scholars for decades, introducing them to a plethora of new research topics. According to the researchers, the goal of this study is to evaluate the child's influence on parental decisions in Sri Lanka's fast-moving consumer goods market, which is governed by informational characteristics exposed by children throughout their everyday activities. Adding to the quest for reality in respondents' narratives of their experiences and feelings, as well as the construction of indepth descriptions of the occurrences, this phenomenological study investigates the pester power of a young consumer in Sri Lanka. An in-depth interview and focus group conversations with children ages eight to eighteen were conducted, and the data were analysed using thematic analysis to reveal patterns and trends in the data. Previously conducted research has largely neglected this request relationship, as well as the consistent number of components that influence behavioural outcomes. As a result of this research, previously unknown informative characteristics have been unveiled that may explain why children in Sri Lanka play such a big part in family buying decisions. This is the first study of its kind in Sri Lanka, and it fills both the empirical and practical gaps that existed previously. A new generation of active, aware young consumers is emerging, yet the country's traditional culture continues to value group conformity and social acceptance, supporting a collectivist culture where youngsters are expected to be obedient. Innovative marketing strategies can be used to promote a company in the fast-moving consumer products industry, and marketers in this area can benefit from this singularity. Academics can conduct additional research on this universal and widely discussed topic children's behaviour, which is currently under investigation.Publication Embargo THE IMPACT OF MOBILE MARKETING ON FINANCIAL PERFORMANCE: CASE OF LISTED HOTELS IN SRI LANKA(SLIIT Business School, 2019-12-10) Premasinghe, P.K.S.D.; Ashintha, B.W.T.; Perera, M.A.D.C.H.; Fernando, D.L.P.T.; Kuruppu, C.L.; Lokeshwara, A.A.Digital tools, including mobile phones, have been widely popularised amongst both resident and non-resident tourists to explore vacation destinations and to make subsequent bookings. This provides a versatile platform for hoteliers and prospective clients to exchange information effectively. However, according to the past literature, it was revealed that the adaptation of digital marketing tools such as mobile marketing is scarce in the context of Sri Lanka. Furthermore, according to the preliminary interviews held with experts, one of the main contributory factors was identified as the lack of experience and confidence of hoteliers in investing in digital marketing solutions such as mobile marketing due to ambiguity in relating to financial and non-financial outcomes. Hence, this study aims to bridge the existing knowledge gap by evaluating the impact of mobile marketing on listed hotels’ financial performance in Sri Lanka. All thirty-seven (37) hotels registered in the Colombo Stock Exchange (CSE) under Listed Tourist Hotels category were chosen as the population sample for this quantitative study with Mobile Marketing as the independent variable and Return on Equity (ROE) as the dependent variable. The required data was collected through structured questionnaires distributed among the marketing managers of the firms. The Statistical Package for Social Studies (SPSS) was used to analyse and obtain results on the research objective from the collected data. Descriptive statistics, Correlation and Regression, were deployed in assessing the impact of mobile marketing on the financial performance of listed hotels. The findings revealed a significant positive impact on the financial performance of hotels from mobile marketing since its significance value is less than 0.05. This demarks that mobile marketing, if utilised appropriately, could influence the financial performance of hotels positively allowing firms to reap greater economic benefits. In addition, the results help allay the ambiguity and uncertainty that hotel managers havePublication Embargo THE IMPACT OF LEADERSHIP AND MANAGEMENT COMMITMENT IN LEAN IMPLEMENTATION ON EMPLOYEE PRODUCTIVITY IN ABC COMPANY(SLIIT Business School, 2019-12-10) Gamlath, O.A.The concept of lean manufacturing is rapidly getting to the top of many production companies' improvement strategies in a global manufacturing environment, where businesses must know how to manufacture high-quality goods at the lowest cost. Many companies have recently become keen in transferring to the lean manufacturing model, and countries are becoming more involved in this transition (Nawanir, et al., 2016). Lean manufacturing is being implemented or planned in a variety of industries worldwide. ABC company has tried many times to move to a lean culture and has used lean tools and techniques. These lean implementations failed because of poor leadership and management commitment. Therefore, this paper is aimed to investigate the impact of leadership and management commitment in lean implementation on employee productivity in ABC company in Sri Lanka. The main objective of this study is to examine the impact of leadership and management commitment in lean implementation on employee productivity in ABC company. The findings of this study be a guideline for the managers in manufacturing firms, especially in the apparel field in Sri Lanka. The study uses a quantitative approach. In this study, primary data has been collected from a survey questionnaire with close-ended five-point Likert scale questions. In conclusion, there is a significant impact of leadership and management commitment in lean implementation on employee productivity.Publication Embargo IMPACT ON TRAINING AND DEVELOPMENT TO EMPLOYEE PRODUCTIVITY OF BLUE COLLAR WORKERS AT CRYSTAL CERAMICS LANKA PLC(SLIIT Business School, 2019-12-10) Sarangi, N.; Balasuriya, S.Human Resources is the key asset that can be used to gain a competitive advantage in many organizations. Especially in a large-scale manufacturing organization, Human Resources plays a major role. Therefore, it is vital to protect the employees and take necessary actions to improve employee productivity concerning their work and what they do. However, employee performance or employee productivity can be significantly hampered when employees lack in knowledge, skills, and motivation towards performing duties or not doing their best to the ability. Large scale manufacturing organizations require skillful manpower who could handle the new technological equipment or who could understand the new processors and is willing to dedicate their knowledge and strength to achieve the targeted output. Training and Developing is one method to improve employee’s skills, knowledge, and attitudes towards the company and the work allocated. Having proper training leads the employees to perform their duties effectively and efficiently and will increase the productivity levels as well. Therefore, this study is used to analyze the impact on Training and Development on Employee Productivity of Blue Collar Workers and selected Crystal Ceramics Lanka PLC as the sources to collect data. The main objective of the study is to identify the impact of Training and Development on Employee Productivity. Also, the research uses Employee Work Experience within the industry to find out how effectively moderate the relationship between Training, Development and Employee Productivity. The literature review identifies the factors which are related to Training and Development which will impact Employee Productivity increase or decrease and how employee work experience moderates the relationship based on past academic research literature. Through the Random Sample technique study use the Cluster Sampling method to select the sample population. The total sample population is selected as 300 samples out of 1020 workers in all three factories. A structured questionnaire was designed, pre-tested, and used to collect data from the selected sample whilst secondary data was collected through company reports and HRIS (Attendance) system. The research findings revealed that all the components tested as per the developed hypothesis showed that there is an significant impact on Training and Development to Employee Productivity as well as there is an effect on industry work experience to the relationship between Training and Development and Employee Productivity.Publication Open Access THE STUDY OF THE CLINICAL DRUG DELIVERY PROCESS AND THE HUMAN RESOURCE PRACTICES IMPACTED DURING THE LOCKDOWN PERIOD(SLIIT Business School, 2019-12-10) Prabashwara, W.; Fernando, W.I.N.D.; Alwis, R.M.V.D.; Igalawithana, D.K.; Thelijjagoda, S.; Pathirana, U.P.G.Y.This study was conducted to explore the drug delivering process and the impact Human Resource practices towards the delivering drugs to the clinical patients during the lockdown period in Sri Lanka. This study carried out a qualitative analysis. Improvements required during the pandemic for most provisional Human Resource practices on health and safety, and training was identified from this process. Researchers conducted interviews with the government employees who contributed to this process (Postmen and PHI). Gampaha district was selected as the sample area for this study, Further, this research motivated the researchers to study about the effectiveness of employee training and health and safety practices in drug delivery process on COVID-19 situation.Publication Embargo IMPACT OF THE CHALLENGES IN IMPLEMENTING HUMAN RESOURCE INFORMATION SYSTEMS IN SRI LANKAN MSMES(SLIIT Business School, 2019-12-10) Gunawardane, Y.; Sathiyakumar, J.; Sivalingam, K.; Rasathurai, B.; Rajapakshe, W.; Kumarapperuma, C.Nowadays, the Human Resource Information System (HRIS) is a trending software that is a highly efficient platform for the HR department to carry out their operations. Still, there are some challenges faced by organisations with regard to HRIS implementation. The primary objective of the research is to explore the impact of the challenges such as the cost of maintenance, technical knowledge, management support and staff training in implementing the HRIS in Sri Lankan micro, small and medium enterprises (MSMEs). The authors collected both primary and secondary data. The primary data have been referred from previous research. To study the impact of the challenges and to obtain secondary data, authors analysed 300 surveys as a sample in the Western Province from a total of 1,017,352 MSMEs population in Sri Lanka. This survey had closed-ended questions to collect quantitative data from the respondents, and the convenience sampling method has been used as the data collection method. As the data analysis tool, the authors have used simple and multiple regression analysis to study the significant impact of the challenges on implementation. Lack of researches have been conducted on HRIS implementation, especially in MSMEs, and a minority of HRIS service providers are focusing on MSMEs to promote their systems. To conclude, this research will boost the demand for HRIS technology among MSMEs, pay attention to the HRIS service providers to focus on MSMEs. Further, it helps to spread HRIS knowledge among HR students and HR industrial people to improve the information technology units in the HR industry.Publication Embargo THE PROBLEMATIC ISSUES FOR STARTING A BUSINESS FACED BY BUSINESS GRADUATES(SLIIT Business School, 2019-12-10) Randuwa, T.D.S.D.; Liyanahity, L.R.L.; Rathnayake, E.P.; Kovalan, S.The objective of this research paper is to investigate the process and obstacles that new business start-ups face. The identification of entry barriers is critical because the removal of these restrictions and the development of small businesses may lead to the development of the country, as small businesses are the lifeblood of our economy. These serve as engines for developing countries such as Sri Lanka, which is now a lower-middle emerging market. The objective of this research is to identify and investigate the most fundamental issues that new businesses encounter. Our country's government aims to reduce unemployment, with the higher unemployment rate among fresh graduates. For more than three decades, graduate unemployment has been a major issue in Sri Lanka. We investigated the challenges, difficulties, and obstacles that graduating entrepreneurs have faced or would face while launching a startup through this study. For this study, 184 newly graduated business faculty students from private tertiary educational institute provided data. The instrument for data collection was a structured questionnaire. The analysis of the study was conducted using correlation and regression analysis further using factor analysis. The study findings will aid in determining which obstacles would most impact business graduates, the level of government regulations that would be more supportive, and the educational system improvements that would be adopted. This article focusses on the effects of challenges and issues, graduate motivation, educational support, employability and start-up finance, and government regulations and policies on business start-upsPublication Embargo ANALYSIS OF CUSTOMER SATISFACTION AND INTERNET SERVICE QUALITY DURING THE COVID 19 PANDEMIC IN SRI LANKA(SLIIT Business School, 2019-12-10) Rashad, M.N.M.; Hansini, M.P.; Muthugala, M.H.N.; Karunarathne, U.W.S.P.; Munasinghe, R.M.; Bulathsinghala, A.S.K.The tracking of Service Quality is an important consideration for a business as customers may go with an alternative service provider if they are dissatisfied with the standard. In particular we look at Internet Service Providers (ISP) and research the impact of Internet Service Quality (ISQ) on Customer Satisfaction. The prevailing COVID-19 situation in Sri Lanka reveals the importance of this study as government rules and regulations have been imposed to promote work from home, online learning and online entertainment. Previous studies have looked at the influence of ISQ on Customer Satisfaction in other countries – however to the best of our knowledge, no such evaluation has been done in Sri Lanka. Furthermore, in the context of COVID-19 the existing literature is lacking. Past research identifies the following factors which impact ISQ: Tangibility, Assurance, Empathy, Reliability, Responsiveness (Eze, et al., 2008) and Price (Joudeh & Dandis, 2018). This study was carried out as a deductive study and a quantitative method was employed. Our sample included 500 respondents obtained from the convenience sampling method by distributing a questionnaire survey among university undergraduates within Sri Lanka. The findings revealed that there is a positive relationship between Internet Service Quality and Customer Satisfaction. The study was also able to extract insights for ISP managers by highlighting the aspects of ISQ which can satisfy their customer base as well as measures which could be taken with reference to the practice gaps identified.
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