SLIIT Business School Students Research Conference [SBSSRC]
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The Conference is open for all the business research students in Sri Lanka. The goal of the conference is to promote student research, while gaining and increasing the enthusiasm among students for academic research.
This conference gives the opportunity to showcase their scholarly work and to discuss the research interest with students with other Higher education institutions in Sri Lanka.
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Publication Open Access Exploring the Determinants of Migration Intention of IT Professionals: Evidence from Sri Lanka(SLIIT Business School, 2023-12-14) Rathnayake, U; Jithmini, T; Amarasinghe, T; Alahakoon, S; Dunuwila, VInternational IT professional migration occurs beyond national lines because of globalization and internationalism, with the goals of information sharing, obtaining higher living standards, as well as for economic reasons. This study aims to explore the factors influencing to the outflow migration of IT professionals in Sri Lanka. This study is the first of its kind in Sri Lanka during the time when the country was dealing with the COVID-19 outbreak and the economic crisis since it rests its originality on information acquired from the local arena. Higher migration rates is a significant concern to Sri Lanka, since second-largest export revenue generating industry is the IT sector. Researchers examined the connections between different factors' effects on migration intention. These studies illustrate some variation in worldwide migration intention factors and trends. They concluded that while the migratory intentions of some countries and identified variables are positively connected, others are negatively connected. Thematic analysis leading to a factor analysis were used in this study to collect data from Sri Lankans. Researchers have conducted interviews for this specific research objective which were followed by a questionnaire using mixed methods. In the results, rotated component analysis, which includes information about the relationships between each variable and the estimated components, is one of the most important outcomes of principle component analysis. As the conclusion, certain policies could encourage innovation, growth, and long-term economic development in Sri Lankaās IT sector.Publication Open Access Critical Success Factors of Electronic Government Procurement (E-GP) Implementation in Sri Lanka(ICSDB 2024 and SLIIT Business School, 2024-12-10) Dikmadugoda, L.Electronic Government procurement is one aspect of the E-Government concept. It offers to the value for money, cost-saving, better fiscal policy management, and substantial competition and a stronger marketplace. Many countries all over the world including developing countries such as Bhutan, Napal, and Bangladesh obtained advantage through the digitalization of government procurement. The main objectives of the study are measure to the level of eprocurement practises in the public sector in Sri Lanka and examine to the critical success factors in adopting e-procurement in Public Sector Institutions in Sri Lanka. The population of the study comprises of the national-level public sector entities such as Ministries, Departments, Statutory Boards and Public Companies and Registered vendors. A sample of procurement entities was selected on convenience sample method. This research based on quantitative studies and Quantitative data collected through a structured questionnaire to identify the determinants of successful e-procurement adoption and the level of e-procurement usage. The survey results of this study affirm the pivotal role of organizational, legal, and environmental factors in driving the successful implementation of electronic government procurement, consistent with the findings outlined in the literature review. Concurrently, the survey underscores the limited influence of technology and political factors on the e-government Procurement (e-GP) implementation in Sri Lanka. Despite these nuances, the overarching objective of the research remains unchanged: to offer a streamlined pathway for the swift and effective adoption of Electronic Government Procurement practices across all sectors of the government.Publication Open Access Impact of Psychosocial Factors on Sustainability of Stock Investorsā Inclination: A Case of the South Pacific Stock Market(Emerald Publishing, 2022-12-01) Arachchige, S. CPrevious research has documented that psycho- cognitive resources and socioeconomic status have significant influences on investment behavior in financial assets. Drawing from the positive psychosocial perspective, I hypothesized that positive enterprising personality mediates the influence of individual characteristics on investment behavior. I tested this hypothesis in the Structural Equation Modeling (SEM) framework using a purposive sample of potential stock investors in Fiji. The theoretical framework and analytical procedures, I introduce here, can also be used to discover additional factors influencing investment inclination and then estimate the predictors of stock market investments in other developing countries with similar socioeconomic contexts, for example, Sri Lanka. The results revealed that four latent factors (Intuition, Education and knowledge, Sociocultural norms, and Enterprising personality) are distinct dimensions of investment inclination together with the maturity factor (Age) towards stock investments. The findings could broaden our understanding about the direct and indirect impact of psychosocial characteristics on stock market participation through positive, personal resources such as an enterprising personality. The findings will be useful for financial service providers and regulators in designing educational programs for different levels of maturity, knowledge, and education, to enhance enterprising personality qualities amongst people generally, and inculcate positive attitudes towards stock investments in the young through high school curricula and mass-awareness programs.Publication Embargo FACTORS INFLUENCING THE CUSTOMER PROMOTION ACCEPTANCE CIRCULATED BY FAST FOOD RESTAURANTS(SLIIT Business School, 2019-12-10) Jiffry, S.; Adithya, T.; Wasundi, V.; Sakkaf, S.; Thelijjagoda, S.; Kumarasinghe, H.The fast food industry in Sri Lanka is growing and recently has undergone revolutionary transmutation within the frequent consumer behaviours. The purpose of this research is to specify the factors which influence customer promotion acceptance circulated by fast food outlets. To accomplish the goals of this study, the required data were gathered from a convenience sample of 384 respondents in the Colombo suburb. The target population consisted of teenagers, youngsters, professionals and middle-aged consumers. A closeended and Likert scale questionnaire with 21 questions was utilised to collect the necessary data. To review the results, the analysing process was conducted by using SPSS, Power BI and for testing the hypothesis Pearson's correlation was used. The outcomes mainly depict that most of the consumers tend to have fast food frequently. Moreover, the target population crave for a limited price range where they distaste to go for the higher price range. With regard to the mode of having fast food, most consumers are keen on having it in outlets and by deliveries where they have hesitated about the takeaway options. At the same time, in the Sri Lankan context, most of them received promotion messages via short message service (SMS) and secondarily through Facebook and Instagram. According to findings, among the reason for choosing fast food are to enjoy the taste, choosing to eat with families and friends and less expensive compared to prices on usual days. Eventually, the survey results brought the key insight of this promotion message is, the most people visit fast food restaurants when there's a promotion going on and they evaluate the value of the spending's for their foods, and the customers are always aware of the price of the industry before they make their purchasing decisions.Publication Embargo THE IMPACT OF MOBILE MARKETING ON FINANCIAL PERFORMANCE: CASE OF LISTED HOTELS IN SRI LANKA(SLIIT Business School, 2019-12-10) Premasinghe, P.K.S.D.; Ashintha, B.W.T.; Perera, M.A.D.C.H.; Fernando, D.L.P.T.; Kuruppu, C.L.; Lokeshwara, A.A.Digital tools, including mobile phones, have been widely popularised amongst both resident and non-resident tourists to explore vacation destinations and to make subsequent bookings. This provides a versatile platform for hoteliers and prospective clients to exchange information effectively. However, according to the past literature, it was revealed that the adaptation of digital marketing tools such as mobile marketing is scarce in the context of Sri Lanka. Furthermore, according to the preliminary interviews held with experts, one of the main contributory factors was identified as the lack of experience and confidence of hoteliers in investing in digital marketing solutions such as mobile marketing due to ambiguity in relating to financial and non-financial outcomes. Hence, this study aims to bridge the existing knowledge gap by evaluating the impact of mobile marketing on listed hotelsā financial performance in Sri Lanka. All thirty-seven (37) hotels registered in the Colombo Stock Exchange (CSE) under Listed Tourist Hotels category were chosen as the population sample for this quantitative study with Mobile Marketing as the independent variable and Return on Equity (ROE) as the dependent variable. The required data was collected through structured questionnaires distributed among the marketing managers of the firms. The Statistical Package for Social Studies (SPSS) was used to analyse and obtain results on the research objective from the collected data. Descriptive statistics, Correlation and Regression, were deployed in assessing the impact of mobile marketing on the financial performance of listed hotels. The findings revealed a significant positive impact on the financial performance of hotels from mobile marketing since its significance value is less than 0.05. This demarks that mobile marketing, if utilised appropriately, could influence the financial performance of hotels positively allowing firms to reap greater economic benefits. In addition, the results help allay the ambiguity and uncertainty that hotel managers havePublication Open Access THE STUDY OF THE CLINICAL DRUG DELIVERY PROCESS AND THE HUMAN RESOURCE PRACTICES IMPACTED DURING THE LOCKDOWN PERIOD(SLIIT Business School, 2019-12-10) Prabashwara, W.; Fernando, W.I.N.D.; Alwis, R.M.V.D.; Igalawithana, D.K.; Thelijjagoda, S.; Pathirana, U.P.G.Y.This study was conducted to explore the drug delivering process and the impact Human Resource practices towards the delivering drugs to the clinical patients during the lockdown period in Sri Lanka. This study carried out a qualitative analysis. Improvements required during the pandemic for most provisional Human Resource practices on health and safety, and training was identified from this process. Researchers conducted interviews with the government employees who contributed to this process (Postmen and PHI). Gampaha district was selected as the sample area for this study, Further, this research motivated the researchers to study about the effectiveness of employee training and health and safety practices in drug delivery process on COVID-19 situation.Publication Open Access Perception of Foreign Tourists on Dual-Pricing of Entrance Fees: Case of Sri Lankan Tourists Destinations(SLIIT Business School, 2021-12-10) Wijesuriya, T.; Saythyapala, C.; Sachintha, S.; Dhanushka, R.Dual-pricing is a strategy used in a number of avenues with respect to consumer pricing. Adopting this pricing policy on the entrance fees for tourists' destinations is a heavily argued concern among travelers and industry critics. Rationales to reject and embrace dual-pricing have been highlighted, while the matter is more prominent in the global south countries in comparison to the western nations. Previous studies on dual-pricing have often adopted a contingency valuation method or a prospect theory to determine willingness to pay. This study isĀ· based on a qualitative approach to understand the perception of foreign tourists on the dual pricing policy for entrance fees at tourists' sites in Sri Lanka using a thematic analysis. A structured questionnaire was used to collect data. Themes of; Agree to pay a higher price, Transparency and visibility of information, Extremely high should not be charged, Dual pricing gap should be reasonable, The invested amount should go into a sustainable initiatives - infrastructure, were derived with balanced opinions on the issue at hand. It was deemed that the findings of this study is helpful in strategizing future pricing policies with regards to the tourism sector in the country.Publication Open Access The Study on Brand Awareness & Purchase Intention of the Shampoo Market in Sri Lanka(SLIIT Business School, 2021-12-10) Kodippili, N.; Perera, K.M.; Priyadarshani, L.; Wijesekera., B.D.; Jayasuriya, N. A.Brand Awareness is the ability for a brand to stand out amidst its competition. Customers that recognize a particular brand against their competitors are a huge asset to a company since it means that the brand is present in the customers: mind. Purchase intention is when a product is repurchased based on a previous purchase and its experience. If understood properly, the relationship between brand awareness and purchase intention can help companies prepare sound strategies led the market. The purpose of this research therefore is to study if brand awareness has an impact on purchase intention in the shampoo market in Sri Lanka. The objective is to identify the impact between brand awareness and purchase intention. In order to study this relationship, the non-probability convenience sampling technique and was tested on a sample of 384 people residing in the Colombo district in Sri Lanka. One of the major findings of this research is that males use shampoo more than females within the Colombo district and one of the most favorite brands of the population is Dove. In conclusion, the study also proves that purchase intention and brand awareness have a positive relationship with brand awareness having a significant impact on a customer's eventual purchase intention.