SLIIT Business School Students Research Conference [SBSSRC]

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The Conference is open for all the business research students in Sri Lanka. The goal of the conference is to promote student research, while gaining and increasing the enthusiasm among students for academic research. This conference gives the opportunity to showcase their scholarly work and to discuss the research interest with students with other Higher education institutions in Sri Lanka.

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Start date: 2020Subject: search.filters.subject.Sri Lanka

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Now showing 1 - 5 of 5
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    PublicationOpen Access
    Exploring the Determinants of Migration Intention of IT Professionals: Evidence from Sri Lanka
    (SLIIT Business School, 2023-12-14) Rathnayake, U; Jithmini, T; Amarasinghe, T; Alahakoon, S; Dunuwila, V
    International IT professional migration occurs beyond national lines because of globalization and internationalism, with the goals of information sharing, obtaining higher living standards, as well as for economic reasons. This study aims to explore the factors influencing to the outflow migration of IT professionals in Sri Lanka. This study is the first of its kind in Sri Lanka during the time when the country was dealing with the COVID-19 outbreak and the economic crisis since it rests its originality on information acquired from the local arena. Higher migration rates is a significant concern to Sri Lanka, since second-largest export revenue generating industry is the IT sector. Researchers examined the connections between different factors' effects on migration intention. These studies illustrate some variation in worldwide migration intention factors and trends. They concluded that while the migratory intentions of some countries and identified variables are positively connected, others are negatively connected. Thematic analysis leading to a factor analysis were used in this study to collect data from Sri Lankans. Researchers have conducted interviews for this specific research objective which were followed by a questionnaire using mixed methods. In the results, rotated component analysis, which includes information about the relationships between each variable and the estimated components, is one of the most important outcomes of principle component analysis. As the conclusion, certain policies could encourage innovation, growth, and long-term economic development in Sri Lanka’s IT sector.
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    PublicationOpen Access
    Critical Success Factors of Electronic Government Procurement (E-GP) Implementation in Sri Lanka
    (ICSDB 2024 and SLIIT Business School, 2024-12-10) Dikmadugoda, L.
    Electronic Government procurement is one aspect of the E-Government concept. It offers to the value for money, cost-saving, better fiscal policy management, and substantial competition and a stronger marketplace. Many countries all over the world including developing countries such as Bhutan, Napal, and Bangladesh obtained advantage through the digitalization of government procurement. The main objectives of the study are measure to the level of eprocurement practises in the public sector in Sri Lanka and examine to the critical success factors in adopting e-procurement in Public Sector Institutions in Sri Lanka. The population of the study comprises of the national-level public sector entities such as Ministries, Departments, Statutory Boards and Public Companies and Registered vendors. A sample of procurement entities was selected on convenience sample method. This research based on quantitative studies and Quantitative data collected through a structured questionnaire to identify the determinants of successful e-procurement adoption and the level of e-procurement usage. The survey results of this study affirm the pivotal role of organizational, legal, and environmental factors in driving the successful implementation of electronic government procurement, consistent with the findings outlined in the literature review. Concurrently, the survey underscores the limited influence of technology and political factors on the e-government Procurement (e-GP) implementation in Sri Lanka. Despite these nuances, the overarching objective of the research remains unchanged: to offer a streamlined pathway for the swift and effective adoption of Electronic Government Procurement practices across all sectors of the government.
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    PublicationOpen Access
    Impact of Psychosocial Factors on Sustainability of Stock Investors’ Inclination: A Case of the South Pacific Stock Market
    (Emerald Publishing, 2022-12-01) Arachchige, S. C
    Previous research has documented that psycho- cognitive resources and socioeconomic status have significant influences on investment behavior in financial assets. Drawing from the positive psychosocial perspective, I hypothesized that positive enterprising personality mediates the influence of individual characteristics on investment behavior. I tested this hypothesis in the Structural Equation Modeling (SEM) framework using a purposive sample of potential stock investors in Fiji. The theoretical framework and analytical procedures, I introduce here, can also be used to discover additional factors influencing investment inclination and then estimate the predictors of stock market investments in other developing countries with similar socioeconomic contexts, for example, Sri Lanka. The results revealed that four latent factors (Intuition, Education and knowledge, Sociocultural norms, and Enterprising personality) are distinct dimensions of investment inclination together with the maturity factor (Age) towards stock investments. The findings could broaden our understanding about the direct and indirect impact of psychosocial characteristics on stock market participation through positive, personal resources such as an enterprising personality. The findings will be useful for financial service providers and regulators in designing educational programs for different levels of maturity, knowledge, and education, to enhance enterprising personality qualities amongst people generally, and inculcate positive attitudes towards stock investments in the young through high school curricula and mass-awareness programs.
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    PublicationOpen Access
    Perception of Foreign Tourists on Dual-Pricing of Entrance Fees: Case of Sri Lankan Tourists Destinations
    (SLIIT Business School, 2021-12-10) Wijesuriya, T.; Saythyapala, C.; Sachintha, S.; Dhanushka, R.
    Dual-pricing is a strategy used in a number of avenues with respect to consumer pricing. Adopting this pricing policy on the entrance fees for tourists' destinations is a heavily argued concern among travelers and industry critics. Rationales to reject and embrace dual-pricing have been highlighted, while the matter is more prominent in the global south countries in comparison to the western nations. Previous studies on dual-pricing have often adopted a contingency valuation method or a prospect theory to determine willingness to pay. This study is· based on a qualitative approach to understand the perception of foreign tourists on the dual pricing policy for entrance fees at tourists' sites in Sri Lanka using a thematic analysis. A structured questionnaire was used to collect data. Themes of; Agree to pay a higher price, Transparency and visibility of information, Extremely high should not be charged, Dual pricing gap should be reasonable, The invested amount should go into a sustainable initiatives - infrastructure, were derived with balanced opinions on the issue at hand. It was deemed that the findings of this study is helpful in strategizing future pricing policies with regards to the tourism sector in the country.
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    PublicationOpen Access
    The Study on Brand Awareness & Purchase Intention of the Shampoo Market in Sri Lanka
    (SLIIT Business School, 2021-12-10) Kodippili, N.; Perera, K.M.; Priyadarshani, L.; Wijesekera., B.D.; Jayasuriya, N. A.
    Brand Awareness is the ability for a brand to stand out amidst its competition. Customers that recognize a particular brand against their competitors are a huge asset to a company since it means that the brand is present in the customers: mind. Purchase intention is when a product is repurchased based on a previous purchase and its experience. If understood properly, the relationship between brand awareness and purchase intention can help companies prepare sound strategies led the market. The purpose of this research therefore is to study if brand awareness has an impact on purchase intention in the shampoo market in Sri Lanka. The objective is to identify the impact between brand awareness and purchase intention. In order to study this relationship, the non-probability convenience sampling technique and was tested on a sample of 384 people residing in the Colombo district in Sri Lanka. One of the major findings of this research is that males use shampoo more than females within the Colombo district and one of the most favorite brands of the population is Dove. In conclusion, the study also proves that purchase intention and brand awareness have a positive relationship with brand awareness having a significant impact on a customer's eventual purchase intention.