SLIIT Business School Students Research Conference [SBSSRC]
Permanent URI for this communityhttps://rda.sliit.lk/handle/123456789/316
The Conference is open for all the business research students in Sri Lanka. The goal of the conference is to promote student research, while gaining and increasing the enthusiasm among students for academic research.
This conference gives the opportunity to showcase their scholarly work and to discuss the research interest with students with other Higher education institutions in Sri Lanka.
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Publication Embargo THE IMPACT OF MOBILE MARKETING ON FINANCIAL PERFORMANCE: CASE OF LISTED HOTELS IN SRI LANKA(SLIIT Business School, 2019-12-10) Premasinghe, P.K.S.D.; Ashintha, B.W.T.; Perera, M.A.D.C.H.; Fernando, D.L.P.T.; Kuruppu, C.L.; Lokeshwara, A.A.Digital tools, including mobile phones, have been widely popularised amongst both resident and non-resident tourists to explore vacation destinations and to make subsequent bookings. This provides a versatile platform for hoteliers and prospective clients to exchange information effectively. However, according to the past literature, it was revealed that the adaptation of digital marketing tools such as mobile marketing is scarce in the context of Sri Lanka. Furthermore, according to the preliminary interviews held with experts, one of the main contributory factors was identified as the lack of experience and confidence of hoteliers in investing in digital marketing solutions such as mobile marketing due to ambiguity in relating to financial and non-financial outcomes. Hence, this study aims to bridge the existing knowledge gap by evaluating the impact of mobile marketing on listed hotels’ financial performance in Sri Lanka. All thirty-seven (37) hotels registered in the Colombo Stock Exchange (CSE) under Listed Tourist Hotels category were chosen as the population sample for this quantitative study with Mobile Marketing as the independent variable and Return on Equity (ROE) as the dependent variable. The required data was collected through structured questionnaires distributed among the marketing managers of the firms. The Statistical Package for Social Studies (SPSS) was used to analyse and obtain results on the research objective from the collected data. Descriptive statistics, Correlation and Regression, were deployed in assessing the impact of mobile marketing on the financial performance of listed hotels. The findings revealed a significant positive impact on the financial performance of hotels from mobile marketing since its significance value is less than 0.05. This demarks that mobile marketing, if utilised appropriately, could influence the financial performance of hotels positively allowing firms to reap greater economic benefits. In addition, the results help allay the ambiguity and uncertainty that hotel managers havePublication Embargo The Impact of Board Diversity on Firms Financial Performance in Sri Lanka.(SLIIT Business School, 2019-12-10) Herath, H.M.C.K.; Madushani, A.D.K.P.; Mel, H.D.R.M.; Weerasooriya, W.M.B.K.; Gunawardena, M.M.D. de S.This study’s purpose was to explore the impact of board diversity to the firm’s financial performance in Sri Lankan context. Specifically, the study aimed at determining the effect of board diversity on financial performance of public listed companies in Sri Lanka to ascertain whether there is a causal association between the specific board characteristics of age, gender, ethnicity, nationality, organizational membership, educational background and industrial experience of the company board members on the financial performance of listed companies in Sri Lanka. Thus, the research adopted an exploratory design. All listed companies in the country is the population of this study. There are 291 listed companies in the country. This study tries to identify the reasons behind low board diversity in Sri Lanka. The analysis of the semi structured interviews provides five reasons driving low board diversity in Sri Lanka; appoint family members as the board of directors, invite Allies to perform as a board member, male dominant culture in Sri Lanka, conflicts of interest in women, weak corporate governance codes can identify as the reasons behind low board diversity in the firms. According to the results of the study, diversity variables do not have significant impact on firms ROA. However, age diversity, ethnic diversity and academic qualification diversity variables shows significant impact on firms’ financial performance measured in terms of Tobin's Q.