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Author: search.filters.author.Jayasuriya, N

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Now showing 1 - 4 of 4
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    PublicationOpen Access
    Integrating industry 4.0 and 5.0 technologies in luxury fashion retail interiors: A systematic review of digital transformation, sensory design, and brand storytelling
    (Elsevier Ltd, 2026-05-12) Ratnayake, Janitha C; Jayasuriya, N; Suraweera, T; De Silva, L
    Emerging developments in Industry 4.0 and Industry 5.0 are transforming the cultural, sensory, and experiential character of luxury fashion retail interiors. These changes, driven by artificial intelligence, the Internet of Things, augmented and virtual reality, influence how individuals perceive space, form emotional connections, and engage with brand narratives across both physical and digitally enriched environments. Against this backdrop, this review aims to systematically synthesise how Industry 4.0 and Industry 5.0 technologies intersect with sensory experience, spatial design, and narrative expression in luxury fashion retail interiors, addressing the tendency of prior reviews to examine digital technologies or experiential aspects of retail in isolation. The study adopts a systematic literature review approach guided by the SPIDER framework and the PRISMA protocol. Fifty peer reviewed publications published between 2014 and 2025 were analysed to examine how digital transformation, sensory experience, and narrative expression intersect within luxury retail culture. The thematic analysis identified three closely connected areas: branding and customer experience, the interior environment of luxury stores, and the integration of advanced technologies within retail spaces. Together, these themes illustrate how contemporary luxury interiors operate as culturally expressive and emotionally charged settings shaped by new forms of technological mediation. Building on these insights, the study introduces the Multi-Layered Integration Framework, which explains the interaction between digital systems, spatial atmospheres, and brand storytelling in the creation of culturally responsive and human-centred retail interiors. The review contributes to the social sciences and humanities by demonstrating how emerging technologies reshape sensory engagement, symbolic identity, and cultural expression in luxury retail settings, while offering an expanded understanding of human experience within digitally influenced interior environments.
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    PublicationEmbargo
    Economic growth, poverty and female employment on crime rates at global level
    (Springer Science and Business Media, 2026-12) Sivakumar, T; Raveendran, T; Jayathilaka, R; Wickramaarachchi, C; Jayasuriya, N
    This study investigates the impact of female labour force participation, infant mortality rate, per capita gross domestic product, and urbanisation on crime rates globally and across different regions. Using panel regression techniques on secondary data collected from 106 countries over 34 years (1990-2023), the findings reveal that female labour force participation correlates positively with crime rates globally. The infant mortality rate is positively associated with crime in the European region. Conversely, per capita gross domestic product is negatively related to crime rates globally and in Asia, the Middle East and Europe. Urbanisation showed no significant association with crime rates globally or regionally. These insights may help government and law enforcement agencies formulate policies to reduce crime effectively.
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    Bridging tradition and innovation: exploring vegetable harvest loss reduction strategies in Sri Lanka
    (Emerald Publishing, 2026-01-15) Jayasuriya, N; Yapa, C.G; Rathnayake, T.A; Dilhara, A; Rathnayake, I.D; Mathangadeera, R
    Purpose – This study aims to address a significant gap in the literature regarding vegetable harvest loss reduction methods, exploring both traditional and modern perspectives in Sri Lanka, which is largely driven by an agricultural economy. This study explores the diverse strategies employed and how they are going to be integrated by Sri Lankan vegetable farmers, highlighting both traditional and modern pre- and post-harvest practices aimed at improving productivity, sustainability and resilience in agricultural systems. Design/methodology/approach – The study was conducted across key agricultural districts in Sri Lanka, with data collected through semi-structured interviews with vegetable farmers using the snowball sampling method. Thematic analysis was employed to identify patterns and themes in the data. Findings – The findings emphasize the importance of traditional methods, including cultural practices such as cultivating at auspicious times, established pest control and irrigation techniques. These are complemented by advanced agricultural innovations, modern harvest protection methods and improved packing and transportation techniques. This integrated approach showcases farmers' adaptability in reducing vegetable losses despite the challenges they face. Originality/value – Post- and pre-harvest loss reduction in Asian countries can be considered an understudied area. Furthermore, the focus on traditional methods is rare in the field. Therefore, this study provides a clear understanding of traditional and modern methods that are suitable for farmers in developing countries.
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    PublicationOpen Access
    Bridging the chatbot connection: the role of AI-driven chatbot affordances in e-commerce purchase intentions
    (Emerald Publishing, 2025-10-05) Yatawara, K.M.B; Sampath, T; Kalupahana, P.L; Rathnayake, S.O; Jayasuriya, N; Rathnayake, N
    Purpose – This paper explores how AI-driven chatbots, using social support and affordance theories, influence consumer behavior and purchase intentions (PIs) in e-commerce, addressing challenges like limited understanding and security concerns. Design/methodology/approach – A quantitative study was conducted to collect data from 385 customers who had interacted with AI-driven chatbots on e-commerce platforms. Purposive sampling was employed to ensure the relevance of the respondents. Partial least squares-structural equation modeling (PLS-SEM) analysis was performed using SmartPLS 4 to test the hypothesized relationships and analyze the data. Findings – The results show a small direct effect of chatbot affordances on PI, with stronger indirect effects via customer satisfaction (CS) and trust. Notably, trust does not directly influence PI, suggesting a reliance on word-of-mouth. Customer engagement (CE) plays a minor mediating role, highlighting the importance of emotional and experiential factors. Originality/value – This pioneering study within the Sri Lankan context addresses the underexplored area of AI-driven chatbots and their influence on PI. Additionally, the study provides nuanced insights into the mediating mechanisms of CS, trust and engagement in the relationship between chatbot affordances and PI.