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Author: search.filters.author.Peter, SHas files: Yes

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    Profiling Gen Z: Influencing Online Purchase Intention
    (IEEE, 2023-08-23) Wijerathne, W.D.S K.; Peter, S
    With technology playing an ever-increasingly significant part in our everyday lives, the study focused on profiling Gen Z Internet behavior and identifying factors influencing their online purchase intentions. Responses from 253 participants were captured using a standardized questionnaire in order to profile the online shopping behavior of Gen Z. The results showed that Gen Z heavily relies on the Internet for social media, education, and video streaming but spends less time on online purchasing. Significantly, there was a significant gender gap in their online shopping behavior, with females showing a higher propensity to shop online. Perceived enjoyment and perceived ease of use were the most significant factors influencing the online purchase intention of Gen Z. In contrast, subjective norm, perceived benefits, and perceived trust were less significant. The findings emphasize the importance of understanding the unique habits and preferences of this market segment and developing strategies to target them effectively.
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    Industry 4.0 Implementation in Sri Lankan Manufacturing Firms: A Lean Perspective
    (IEEE, 2023-08-17) Bandara, L; Withanaarachchi, A; Peter, S
    Manufacturing industries require the highest quality and efficiency throughout their value chain, to compete with countries having a labor cost advantage. Today, manufacturing firms are in a fast-phased run to automate their processes and increase value chain integration through advanced technologies. Industry 4.0 has gained traction within this community, where its components like IoT, Big data, and Cloud computing are being used by manufacturing firms to optimize and increase the efficiency of their workplaces. Obtaining the proper outcomes from these advanced technologies has been an issue for most of its users. Very few studies were found in the literature, that propose ways to mitigate the issues faced by these companies in their Industry 4.0 journey. Lean concepts are a popular and proven methodology used by firms worldwide to decrease the complexity and increase the productivity of their processes. Based on a systematic literature review, the study identifies the current knowledge on mitigating the barriers faced by manufacturing firms in Industry 4.0 implementations. To address the knowledge gap identified in the literature review, the study proposes and statistically tests a framework, on how the manufacturing environment can be improved to obtain the expected outcomes of Industry 4.0 implementations, through a lean theoretical lens. Thus, the stakeholders of the company can contribute towards successful implementations of Industry 4.0 while organizational processes are being standardized and optimized to integrate these advanced technological shifts.