Journal Issue: SLIIT Business Review
Volume
Volume 01
Number
Issue ii
Issue Date
2021-12
Journal Title
Journal ISSN
2682-695X
Journal Volume
SLIIT Business Review
(Volume 01)
Articles
Fostering Resilience of Smes to Supply Chain Disruptions: The Role of Relationships
(SLIIT Business School, 2021-12) Manathunge, K.A.D.N.; Samaraweera, V.A.; Withanage, W.J.H.; Karunarathna, W.A.S.N.; Weligodapola, W.; Madhavika, W.D.N.
The global spread of the recent coronavirus outbreak has disrupted supply chains
in both unanticipated and unprecedented ways. In the wake of such numerous
catastrophic incidents, the core notion of supply chain resilience has sparked the
attention of countless researchers and practitioners. However, the supply chain
resilience of Small and Medium-sized Enterprises (SMEs) remains rather underresearched
to date. In such turbulent times, it is important to investigate the role of
relationships in achieving supply chain resilience in the context of SMEs. Thus, the
overall intention of this study is to explore the influence of supply chain
relationships on the resilience of SME supply chains by exploring the impacts of
both outsourcing and collaboration. A well-structured online questionnaire was
administered by selecting respondents using stratified random sampling
techniques. In order to measure all the variables, a 5-point Likert scale was used. The
survey was administered to a total of 160 SMEs and 114 valid responses were
returned (response rate of 71.25%). Quantitative data was analyzed using correlation
and regression analysis with the help of SPSS tool. The results of the study revealed
that both outsourcing, and collaboration positively influences supply chain
resilience. Therefore, the study recommends SMEs to engage in outsourcing and
collaborative processes to foster resilience in supply chains during turbulent
times. To the best of the author’s knowledge the present study is one of the first
study done regarding SME supply chain resilience in Sri Lanka. The study
recommends SMEs to focus better on outsourcing techniques and collaborative
procedures in order to nurture supply chain resilience. Therefore, the guidance of
this study will provide future scholars and practitioners to pursue an effective study
in the field. The present study was limited to quantitative methods to achieve the
objectives of the study. Hence, the authors recommend future researchers to focus
on qualitative methods that can aid in the advancement of knowledge
Factors Influencing Local Branded Fresh Milk Purchase Intention among Consumers: A Case from Kurunegala District of Sri Lanka
(SLIIT Business School, 2021-12) Wijesinghe, A.G.K.
Disputable information released through the mass media related to the
imported powder milk incorporated with melamine, dicyandiamide (DCD)
and animal fat has made a negative influence on powder milk consumption
in Sri Lanka. This study was focused to analyze how consumers’ perceived
knowledge, processed knowledge, health consciousness, attitudes,
certification and subjective norms influence the purchase intention of local
branded fresh milk among consumers in Kurunegala District in Sri Lanka.
Data were collected from 200 consumers in selected supermarkets and other
sales centers covering five Divisional Secretariats in Kurunegala district by
means of face to face interview. Super markets were selected randomly and
respondents were selected by systematic sampling. A Confirmatory Factor
Analysis was carried out to find the relationships between selected seven
Constructs. The results revealed that consumers’ health consciousness was
the main Construct that influenced the purchasing intention of locally
produced branded fresh milk. Findings of this study provide new
information about the purchasing behaviour of consumers.
A Model to Manifest the Inadequacy of Awareness in Cyberbullying Among the Adolescents and to Accent Its Dire Need
(SLIIT Business School, 2021-12) Liyanage, C.; Athauda, K.; Sendheera, H.; Silva, R.; Dunuwila, V.
Cyberbullying can be technologically expressed as the use of electronic
communication to bully or threaten a person. It was identified that this has
become a social debacle. Hence the research study was directed to identify
the exact mean of cyberbullying, the reasons that lead to this cause, and how
to prevent the victims getting exposed to this social dilemma. In Sri Lanka
this subject was not majorly focused as a social issue, therefore the study was
focused on the adolescents within the Sri Lankan context, as they are the
major group of active users in social media. To identify the specific factors,
previous research articles written by academicians were adopted throughout
the study. The objective was to introduce a model that can be introduced as
a mode of bringing awareness on the misuse of social media among
adolescents. This study was based on qualitative techniques. Secondary and
primary data were analysed through grounded theory and thematic
analysis. The primary sources included an open-ended questionnaire and an
in-depth interview while the secondary sources include the reviews of past
literature. The Interviews conducted with Sri Lanka Computer emergency
Readiness Team supported upon many findings of the study. With results
gained from the interviews, it was clear that many adolescents were exposed
to cyberbullying but somehow, they were unaware of the situations that they
were exposed. As per the findings, a model was built that can be adopted to
eliminate the malpractice amongst the social media users with proper
awareness on the concept of cyberbullying. The level of awareness required
in terms of Sri Lankan legal framework, the psychological instability residing
among the minds of adolescents, and the technological illiteracy rate
amongst the social media users are based for the identified model as the base
of root causes in the study.
Factors Influencing the Green Purchase Intentions of Consumers in Event Planning Industry in Sri Lanka
(SLIIT Business School, Sri Lanka., 2021-12) Madhavika, W.D.N.; Amaraweera, D.I.; Fernando, M.S.A.; Perera, K.K.D.H.; Perera, M.N.D.
Increasing interests in the development of green purchase intentions have
elevated the importance of related research that explain the relationships
between influencing factors and green purchase intentions. The aim of the
present study is to determine the factors influencing the green purchase
intentions of consumers in the Sri Lankan event planning industry. The study
adapted deductive approach. The study sample consists of 384 consumers in
the Sri Lankan event planning industry selected using cluster sampling
technique. Correlation and regression analysis technique was employed as
data analysis techniques. The results stated that awareness, environmental
concern, green advertising, and product attributes have a positive and
significant impact on green purchase intentions of consumers in the Sri
Lankan event planning industry while greenwashing and social norms have
an insignificant positive impact on green purchase intentions of consumers.
Therefore, the study recommends the Sri Lankan event planners in
prioritizing on green advertising, environmental concern, product attributes
and green awareness to positively influence the green purchase intention of
the customers.
Description
green purchase intentions, consumers, event planning industry, Sri Lanka, influencing factors, cyberbullying, adolescents, awareness, inadequacy, model, prevention, fresh milk, local brands, purchase intention, influencing factors, SMEs, resilience, supply chain disruptions, relationships, risk management, business continuity, tourism, tourist arrivals, forecasting, modelling, tourism demand