Exploring the Impact of Destination Health Risk Image on Post Covid-19 Travel Behavior

Abstract

From its inception, Sri Lanka commenced strong precautions to prevent the spreading of the virus, which helped to mitigate its impact. Even though the overall damage was initially minor, travel and tourism, the country’s third-largest income source, has plummeted due to the fear of traveling and the need to maintain social distance. Before conducting the study, the researchers distributed a questionnaire to detect any problem with passengers’ perceptions of destination health risks. The conceptualization framework of the study is designed to identify the relationship between independent and dependent variables, which describe the relationship between the destination health risk image and travelers’ behavior. This unexpected public health disaster has now turned into a devastating economic crisis for the entire world, including the tourism, hotel, and event industry. In tandem with the recovery of other sectors, the recovery must gradually counteract the outbreak and restore economic performance.