The Influence of Interpersonal Communication Skills on Job Satisfaction of Front Line Managers in FMCG Industry

Abstract

The purpose of this research is to investigate the impact of Interpersonal Communication Skills on Job Satisfaction, identify the determinants, current level of Interpersonal Communication Skill level and methods to enhance the Interpersonal Communication Skills of Front Line Managers in FMCG sector. The questions that answer through this research are, what is the impact of Interpersonal Communication Skills on Job Satisfaction of Front Line Managers, what are the determinants and current level of Interpersonal Communication Skills of the Front Line Managers, what are the methods to enhance the Interpersonal Communication Skills of the Front Line Managers. Data were gathered via questionnaire survey, results were analysed through SPSS, in order to investigate the impact of Interpersonal Communication Skills, identify the current Interpersonal Communication Skills. The results of observations and interviews determine the methods to enhance Interpersonal Communication Skills of Front Line Managers. The qualitative data from the interview with area sales managers and Front Line Managers were analysed through the pattern matching. Through the results it identified that there is a positive impact with Interpersonal Communication skills on job satisfaction which impact six determinants on Job Satisfaction of the Front Line Managers in the FMCG industry. Cultural Communication Skill and Conversational Skill have highest impact while Assertiveness Skill has the least impact on Job Satisfaction. Current Interpersonal Communication Skill Level is in moderate level. Organizations arrange Interpersonal Communication skills workshops which including crosscultural and Assertiveness Skill workshops to enhance the skill level.