Identifying the Factors Influencing Customer Satisfaction; A Case Study on ABC Bank PLC, Sri Lanka

Abstract

This study aims to determine the specific factors that influence Customer Satisfaction in the banking sector of Sri Lanka because the economic growth and stability of a country depend on the soundness of its banking sector. The sole participants in this research are clients of ABC Bank in the Colombo district. The technique is based on primary data gathered using a wellstructured questionnaire. A hundred individuals were chosen at random from the database of ABC Bank. The respondents of the study are existing ABC Bank customers living in the Colombo district aged between 18-40 years. Descriptive statistics and correlation analysis were used in the examination of the data that was gathered. According to the findings, customer happiness may be affected by Service Quality, accessibility, product pricing, and e-banking. The management of the bank should determine the elements that might reduce Customer Satisfaction and work to improve them while simultaneously enhancing the variables that can boost customers.