Publication: THE IMPACT OF GUESTS’ ATTITUDE AND SUBJECTIVE NORM ON WILLINGNESS TO PAY A PREMIUM FOR RENEWABLE ENERGY PRACTICES IN SRI LANKAN HOTEL INDUSTRY: AN APPLICATION OF THEORY OF REASONED ACTION (TRA)
| dc.contributor.author | Kuruppu, C | |
| dc.contributor.author | Ketakumbura, N | |
| dc.date.accessioned | 2022-05-31T07:04:16Z | |
| dc.date.available | 2022-05-31T07:04:16Z | |
| dc.date.issued | 2019-12 | |
| dc.description.abstract | This paper examines the guests’ willingness to pay a premium for renewable energy practices in Sri Lankan hotel industry in a context where the renewable energy considered as an alternative source of energy that has a growing consumer demand. The aim of this research is to investigate the impact of guests’ attitude and subjective norm on their willingness to pay a premium for hotels’ ‘renewable energy practices’ by using the Theory of Reasoned Action. A structured questionnaire served as the main instrument in gathering primary data from 60 respondents. This study found that guests’ attitude and social norms have a positive relationship with their willingness to pay a premium and both independent variables lead to a strong impact on dependent variable suggesting that, the guests with positive attitude and stronger social norms are more likely to pay a premium for renewable energy practices. | en_US |
| dc.identifier.citation | Chalani Kuruppu & Nadeesha Ketakumbura, 2019. "The Impact Of Guests’ Attitude And Subjective Norm On Willingness To Pay A Premium For Renewable Energy Practices In Sri Lankan Hotel Industry: An Application Of Theory Of Reasoned Action (Tra)," Management of Sustainable Development, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(2), pages 1-6, December. | en_US |
| dc.identifier.uri | https://rda.sliit.lk/handle/123456789/2532 | |
| dc.language.iso | en | en_US |
| dc.publisher | Lucian Blaga University of Sibiu | en_US |
| dc.relation.ispartofseries | MANAGEMENT OF SUSTAINABLE DEVELOPMENT JOURNAL;Volume 11 Issue 2 Pages 15-20 | |
| dc.subject | SUBJECTIVE NORM | en_US |
| dc.subject | WILLINGNESS | en_US |
| dc.subject | RENEWABLE ENERGY | en_US |
| dc.subject | Hotel Industry | en_US |
| dc.subject | Reasoned Action | en_US |
| dc.title | THE IMPACT OF GUESTS’ ATTITUDE AND SUBJECTIVE NORM ON WILLINGNESS TO PAY A PREMIUM FOR RENEWABLE ENERGY PRACTICES IN SRI LANKAN HOTEL INDUSTRY: AN APPLICATION OF THEORY OF REASONED ACTION (TRA) | en_US |
| dc.type | Article | en_US |
| dspace.entity.type | Publication |