Exploring Sustainability-Driven Fintech Usage Intentions Among Gen Z in Sri Lanka

Abstract

With growing global environmental awareness, Generation Z (Gen Z) has emerged as a key demographic driving demand for sustainable, technologyenabled solutions. This concept paper, developed from an undergraduate research proposal, explores sustainabilitydriven intentions to use financial technology (FinTech) services among Gen Z in Sri Lanka. Drawing on the Theory of Planned Behavior (TPB), the study aims to examines and offer new insights on how attitudes, subjective norms, perceived behavioral control (PBC), and environmental concerns influence sustainability-driven Fintech usage intentions among Gen Z’s in Sri Lanka. A mono-method quantitative design is proposed, with data to be collected from Gen Z individuals in Sri Lanka using purposive and snowball sampling. The data will be collected via an online questionnaire and analyzed using descriptive and inferential statistics.