SMARKET-Shopping in Supercenters (Hypermarkets) with Augmented Reality

Abstract

Not so long ago, online shopping for groceries, electronics, and furniture items seemed futuristic. But today, it has become a norm to order requisites through online platforms using smart devices and deliver them to customers' doorstep. With the emerge of technologies such as artificial intelligence, machine learning, deep learning, augmented reality, retail becomes progressively effortless. One such emerging futuristic technology involved recently in online shopping is Augmented Reality (AR) which is rapidly adopted by many industries. In multi-story supercenters, also known as “Hypermarkets”, the customer often feels lost due to difficulty in finding exactly what they looking for, and also in conventional online shopping, often customers are in two minds whether to purchase an item or not since it lacks the proper visualization, touch, and feel of the product. In this research study, we propose a mobile-based solution with augmented reality, which assists the customer when shopping in-store as well as when shopping online to mitigate the difficulties and hesitancies faced while shopping. The results are commendable with 96.21 % accuracy in suggesting visually similar items and 89.59% accuracy in detecting emotional implications of product reviews.