Please use this identifier to cite or link to this item: https://rda.sliit.lk/handle/123456789/2386
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dc.contributor.authorJayawickrama, M. T. N-
dc.contributor.authorKodippili, G-
dc.contributor.authorYugandari, O. W. D. Y-
dc.contributor.authorPamudini, S. D. H-
dc.contributor.authorSamarasinghe, H. M. U. S. R-
dc.date.accessioned2022-05-18T10:30:44Z-
dc.date.available2022-05-18T10:30:44Z-
dc.date.issued2016-04-06-
dc.identifier.urihttp://rda.sliit.lk/handle/123456789/2386-
dc.description.abstractSocial Media has considerably affected to every person as well as every organization that no one cannot simply ignore. It has been a runaway success all over the world in every industry, including the Apparel, Fashion Retailers therefore it considers as an essential marketing tool. In the Sri Lankan context, the use of Social Media has not reached an agreeable phase even though Apparel, Fashion is one of the largest industries in the country and with the widespread of internet and customers having increased access to the internet, there is an opportunity for the Apparel Fashion Retailers to create and keep up strong relationship with customers where loyalty emerges. In this context, the purpose of this study is to explain how the social media marketing influence on customer loyalty towards clothing stores. The information is useful to the Sri Lankan Apparel, Fashion retailers to adjust the current social media marketing practices.en_US
dc.language.isoenen_US
dc.publisherSri Lanka Institute of Information Technologyen_US
dc.relation.ispartofseriesNCTM 2016;-
dc.subjectApparelen_US
dc.subjectCustomer Loyaltyen_US
dc.subjectFashion Retailersen_US
dc.subjectSocial Media-Marketingen_US
dc.titleThe influence of social media marketing on customer loyalty towards clothing storesen_US
dc.typeArticleen_US
Appears in Collections:Research Papers
Research Papers - Dept of Business
Research Papers - SLIIT Staff Publications

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