Mixed Reality Supermarket: A Modern Approach into Day - to - Day Grocery Shopping

Abstract

In the modern world where there are massive trends in development and implementation of new technologies, combination of Virtual Reality and Augmented Reality is one which has key potential in an everyday developing world. The main concept behind Virtual Reality is simply immersing the user in a virtual environment at the comfort of their own place. This is done by creating a computer-generated 3D environment with hand gestured navigation system combined with concepts of voice recognition, image processing and machine learning that explores intense human interactions. As we are in the 21st century, where technological transformations are most certainly creating blurry lines between fiction and reality, more and more people have the need to fulfill their daily requirements easily without wasting their valuable time. Buying day to day needs from a supermarket is one of the main activities that each one of us struggle to go through during the day. Targeting the above simple daily activities, we are making an effort to apply VR Technology to this area through this research and thus trying to provide a rather new technological experience for purchasing items from a supermarket. This can be beneficial to the consumers to minimize their valuable time wasted, and also, they will be able to get the real experience of shopping while getting exposure to marketing.