Browsing by Author "Wijendra, D.R."

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    Artificial Intelligence-based Business Strategy for Optimized Advertising
    (2021 3rd International Conference on Advancements in Computing (ICAC), SLIIT, 2021-12-09) Kannangara, L.; Harsha, S.; Isuru, T.; Wijesiriwardhane, C.; Wijendra, D.R.; Kishara, J.
    Television commercials are a passive type of advertising technique that does not consider consumer demographics who are viewing the television at a specific time. As a result, the user sees irrelevant advertisements, which tends to reduce user engagement and sales conversions.As Sales ,which is the expected target of any advertisement campaign, a user-based advertising approach can be considered as a solution to mitigate the negative aspects. A user-based advertisement suggesting system for television, which is extensively utilized in every other digital media, is expected to be given as the solution. For the suggestion process, user attributes such as age, gender, peer group, and the mood identified in which the advertising is shown were taken into consideration. This will result in more relevant commercials for consumers, making television advertisements more user-friendly, resulting in greater sales conversion for the advertising agency.
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    Artificial Intelligence-based Business Strategy for Optimized Advertising
    (2021 3rd International Conference on Advancements in Computing (ICAC), SLIIT, 2021-12-09) Kannangara, L.; Harsha, S.; Isuru, T.; Wijesiriwardhane, C.; Wijendra, D.R.; Kishara, J.
    Television commercials are a passive type of advertising technique that does not consider consumer demographics who are viewing the television at a specific time. As a result, the user sees irrelevant advertisements, which tends to reduce user engagement and sales conversions.As Sales ,which is the expected target of any advertisement campaign, a user-based advertising approach can be considered as a solution to mitigate the negative aspects. A user-based advertisement suggesting system for television, which is extensively utilized in every other digital media, is expected to be given as the solution. For the suggestion process, user attributes such as age, gender, peer group, and the mood identified in which the advertising is shown were taken into consideration. This will result in more relevant commercials for consumers, making television advertisements more user-friendly, resulting in greater sales conversion for the advertising agency.
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    Software Complexity Automation Tool for Industrial Practices with Qualitative and Quantitative Aspects
    (IEEE, 2022-12-09) Akalanka, M.H.N; Weerasinghe, W.A.H.T.; Perera, H.K.P.S.; Kumari, T.N.; Wijendra, D.R.; Krishara, J.
    With the evolution of software development, the complexity of a system must be handled to increase its stability in real-world usage. Software complexity is involving with the degree of the user’s difficulty in comprehending its logic. Numerous software complexity metrics have been introduced to quantitatively measure software complexity based on different quantifiable aspects. However, the success of the current software complexity metrics is limited due to the lack of aspects and the incapability of addressing user understandability. Therefore, an automated tool for introducing software complexity with respect to the possible quantitative and qualitative aspects has been proposed.
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    Virtual Dressing Room: Smart Approach to Select and Buy Clothes
    (2021 3rd International Conference on Advancements in Computing (ICAC), SLIIT, 2021-12-09) Weerasinghe, S.W.P.N.M.; Rajapaksha, R.M.D.D.; Sathsara, L.G.I.; Gunasekara, H.S.D.N.; Wijendra, D.R.; De Silva, D.I.
    The clothing industry portrays a major part of a respective country`s economy. Due to the predilection for clothing items of the people have led to the increasing of physical and online clothing stores in all around the world. Most of the people are used to go to the physical shopping and purchase their desired clothing items. But, as a consequence of the current pandemic situation, most of the people are unable to step out from their homes. This application is intended to cater an opportunity to the customers, who are not able to reach the physical clothing stores due to a pandemic situation and mobility difficulties. In addition, this application diminishes the time wastage, clothing size mismatches and the lesser user satisfaction ratio inside a physical clothing store. A customized 3D model has featured in the application to cater the virtual fitting experience to the customer. And the AI chatbot assistant in the application interacts with the user while catering virtual assistance for a better cloth selection process. In addition to that, this application has concentrated on the clothing shop by providing a future sales prediction component utilizing the K-Nearest Neighbors algorithm to provide an aid to their business commitments.