Research Papers - Dept of Business
Permanent URI for this collectionhttps://rda.sliit.lk/handle/123456789/1668
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Publication Embargo E-commerce success redefined: integrating information systems and customer empowerment for e-customer engagement(Emerald Publishing, 2026-03-17) Boyagoda, G; Thalagala, S.M; Pathirana, S.L; Jeewantha, S; Wisenthige, KPurpose – This study aims to explore the impact of system quality, information quality, service quality and customer empowerment on customer satisfaction and e-commerce success in Sri Lanka, focusing on Millennials and Generation Z. By integrating the DeLone and McLean Information Systems Success (D&M ISS) model with customer empowerment theory, the research seeks to provide insights into the key drivers of e-customer engagement in e-commerce. Design/methodology/approach – A structured questionnaire was used to collect data from 413 respondents employing the purposive sampling technique. The data collection instrument comprised 32 questions related to system quality, information quality, service quality, customer empowerment and customer satisfaction, as well as demographic questions. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Findings – The results revealed that the system quality, information quality and service quality significantly influence customer satisfaction and intention to use the system in the context of e-commerce, which leads to higher customer engagement. Furthermore, the findings substantiate the crucial role that customer empowerment plays in terms of increasing customer satisfaction. Research limitations/implications – This study focuses on Millennials and Generation Z e-customers in Sri Lanka. It provides insights into this demographic, but does not capture the diverse cultural and technological landscape of the entire country. The study examines Information System (IS) dimensions and customer empowerment, excluding other significant variables like overall customer engagement. Self-reported data may introduce biases, and future research with larger sample sizes and different methods could improve the validity. Focusing on four selected online shopping platforms may limit the applicability as the e-commerce landscape is continuously evolving. Practical implications – The findings offer guidance to e-commerce businesses and policymakers to enhance their digital services and customer satisfaction. Businesses can improve their system quality with intuitive designs, offering accurate information to boost engagement and deliver excellent service quality. Initiatives such as interactive tools, loyalty programs and tailored support can empower customers, fostering a stronger impact. Policymakers can support e-commerce growth by improving regulations and providing training programs. These measures contribute to a more efficient and satisfying online shopping experience, driving long-term customer loyalty and business growth. Social implications – The research emphasises the role of customer empowerment in fostering customer engagement, contributing to the growth of the digital economy and enhancing online shopping experiences. Originality/value – This research enhances the academic understanding of e-commerce success by strengthening the DeLone and McLean Information Systems Success model by adding the concept of customer empowerment. This unique improvement is applied in the context of Sri Lanka, an emerging market with its own socio-economic characteristics. This addition provides new insights into key factors affecting e-customer engagement in the e-commerce sector.Publication Open Access Assessing the influence of diverse skills on employability outcomes for IT undergraduates(Public Library of Science, 2026-04-10) Senadheera, D; Wisenthige, KRapid technological advancements have reshaped the global job market, emphasizing the importance of specialized competencies such as user interface (UI) and user experience (UX) design, alongside technical and interpersonal skills.. This study examines how UI/UX skills (UIUX), soft skills (SS), and technical skills (TS) influence the employability (EP) of IT undergraduates in Sri Lanka, addressing a notable gap in existing literature that often examines these competencies in isolation and predominantly within Western contexts. The current study offers a detailed examination of employability determinants in Sri Lanka’s IT sector by incorporating gender as a moderating factor and investigating the mediating roles of self-efficacy (SE) and proficiency levels (LP). The collection of data involved 345 IT undergraduates participating in structured surveys, which were subsequently analyzed using partial least squares structural equation modelling (PLS-SEM). The results demonstrate that gender significantly affects the relationship between soft skills and technical skills with employability, underscoring differences in the assessment of these competencies among different genders. Moreover, the degree of proficiency influences the connection between technical skills and employability, yet it does not play a significant mediating role in the relationship between soft skills and UI/UX employability. Self-efficacy has proven to be a significant mediator across various skill categories UI/UX, soft, and technical highlighting its essential function in converting competencies into career success. This work seeks to add to existing knowledge by tackling the main significant gap of examining the combined effect of UI/UX, soft, and technical skills on employability. This study contributes to the theoretical understanding of employability by presenting an integrated model that elucidates the complex interactions among skills, mediators, and gender within the Sri Lankan IT sector. The results provide actionable insights for educators, policymakers, and industry leaders, advocating for curriculum alignment with industry needs and the promotion of self-efficacy through mentorship and experiential learning.Publication Open Access How social media impact social entrepreneurial intentions: the serial mediation roles of risk propensity and entrepreneurial self-efficacy(Cogent OA, 2025-08-20) Gomes, C; Wisenthige, KAs societies around the globe experience various social problems with a rising population and an ever-changing political and economic landscape, scholars have been paying much attention to social entrepreneurship. Social entrepreneurship possesses the ability to address many social problems, especially in developing nations such as Sri Lanka. In this light, this study was carried out to find the impact that social media has on social entrepreneurial intentions among undergraduate students in Sri Lanka, while exploring the mediation effects of entrepreneurial self-efficacy and risk propensity. A sample of 252 students was taken from a Sri Lankan university, and a telephone-based survey was used to collect data. Partial least squares structural equation modelling was used to analyze data, using the SmartPLS4 software. The results from the analysis showed that social media significantly impacts social entrepreneurial intention, while entrepreneurial self-efficacy and risk propensity had a serial mediation effect on the impact. This study makes many novel contributions to social entrepreneurial intention research, as it explores how social media impacts social entrepreneurial intentions and the serial mediation effect of risk propensity and entrepreneurial self-efficacy in a single theoretical model. Policymakers and educational institutions are heavily encouraged to use social media platforms to diffuse social entrepreneurial concepts among undergraduate students. Finally, the study offers limitations and directions for future research.Publication Embargo Driving performance in the digital nomad era: the mediating roles of well-being and job satisfaction(Emerald Publishing, 2025-12-07) Peiris, P; Kavindya, S; Mandodari, A; Jayasinghe, Y; Wisenthige, K; Rajapaksha, V; Suraweera, BPurpose – Despite the growing academic focus on digital nomadism, there is a lack of studies on the job performance of digital nomads, which compounds an essential theoretical and empirical gap. Informed by this, the study explores the role of nomadic work drivers in job performance, with well-being and job satisfaction acting as mediators, contributing to a more comprehensive understanding of the job performance of digital nomads. Design/methodology/approach – Adopting a quantitative approach, this study used an online survey disseminated to digital nomad Facebook groups, collecting data from 226 participants through systematic sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings – The findings revealed that well-being and job satisfaction significantly mediate the relationships between nomadic work drivers (destination, technology and work preferences) and job performance. Conversely, the relationship between work-life balance and job performance through both mediators was found statistically insignificant. Practical implications – The study contributes to the growing body of literature on digital nomadism, clarifying how work drivers influence job performance through well-being and job satisfaction, while offering practical insights to create supportive work environments that boost productivity, a priority in today's era of global remote work. Originality/value – This research is unique to the extent that it explores the dual mediating effects of well-being and job satisfaction in the relationship between nomadic work drivers and job performance, an approach that has been significantly absent in previous studies.Publication Embargo Determinants of student satisfaction in private universities: examining the impact of academic staff quality(Emerald Publishing, 2025-02-14) Wisenthige, K; Pathirana, U; Perera, B; Wijesinghe, K; Wijethunga, APurpose: The study utilized a quantitative approach to investigate student satisfaction, focusing on the lecturers’ knowledge, quality of delivery, student support and evaluation. The population included second- to fourth-year undergraduates, data from a sample of 600 were collected through a structured questionnaire using stratified random sampling and analyzed using structural equation modeling (SEM). Design/methodology/approach: The aim of this study is to examine the various dimensions of academic staff quality that affect student satisfaction within a selected private higher educational institute in Sri Lanka, providing a clear understanding of the dimensions of academic staff quality and recognizing the important role of the said dimensions in shaping the educational experience of the students. Findings: Results revealed that effective support for students, lectures’ broader knowledge, quality of delivery and quality of evaluation were significant predictors of student satisfaction and that they are crucial indicators of how strong the impact of the academic staff is in contributing to overall undergraduate student satisfaction. Originality/value: This study filled a gap in higher education research in Sri Lanka by offering empirical evidence on the impact of academic staff quality on satisfaction among students in private universities. It serves as a valuable reference for those exploring higher education concepts, providing a novel understanding of the influence of the key component of academic staff quality.Publication Open Access The role of platform interactivity in enhancing trust: unlocking purchase intentions for skincare products on Facebook(Cogent OA, 2025-10-07) Jayasingha, N; Kavindiya, W; Ranjith, D.P; Pathiranage, S.N; Wisenthige, K; Dayapathirana, NSocial commerce, which integrates social media with e-commerce, has transformed how consumers engage with brands and make purchasing decisions. In Sri Lanka, the skincare product market on Facebook has seen significant growth, emphasizing the need to understand the factors influencing consumer purchase intention. This study explores how social media, perceived usefulness and platform interactivity influence trust in the seller and, in turn, affect social commerce purchase intention. Using purposive sampling, the study targeted active Facebook users who purchase skincare products. An online questionnaire was administered to 384 such users. Using structural equation modelling, the study found that perceived usefulness and platform interactivity significantly enhance trust in sellers. Additionally, trust in the seller plays a mediating role between these factors and purchase intention. The study offers theoretical contributions by extending the Technology Acceptance Model (TAM) into a high-involvement product context. The findings highlight that a more interactive and engaging platform experience increases consumer confidence in online sellers, ultimately encouraging purchase behavior. Social media platforms like Facebook not only provide a space for product promotion but also serve as trust-building environments through user engagement and perceived usefulness. This study finds that useful and interactive Facebook posts build trust and lead to more skincare product purchases. Brands should post better content to earn trust and boost sales. For businesses, especially skincare brands operating in social commerce environments, this study offers practical insights into developing strategies focused on enhancing platform interactivity and trust to drive consumer engagement and intention to purchase.