Research Papers - Dept of Business

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Subject: search.filters.subject.Undergraduates

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    PublicationOpen Access
    Factors influencing migration intention of undergraduates in Sri Lanka: ‘About more than employment
    (Elsevier Ltd, 2026-01-26) Marawila, R; Weerarathna, R; Rathnayake, N; Guruge, R; Wehella, B; Udugahapattuwa, T; Weligodapola, M
    The objective of this study is to examine the factors influencing Sri Lankan undergraduates' intention to migrate. Persistent economic, social, and political challenges have driven many youngsters and professionals to leave their Country of Origin (COO). The economic collapse triggered by COVID-19 further intensified this trend, leading to a sharp increase in outward migration. Recently, a growing number of Sri Lankan undergraduates and skilled professionals have expressed a strong desire to relocate abroad, often immediately after completing secondary education. For this study, a sample of 385 undergraduates from state and non-state universities across Sri Lanka was analysed. Given the national concerns of brain drain and shortages of trained and skilled workers, the study specifically focused on understanding undergraduates' aspirations to migrate. Structural Equation Modeling (SEM) was applied to identify and test the variables influencing migration intentions within the Sri Lankan context. The findings provide a holistic picture of the drivers of undergraduate migration. These carry important implications not only for students but also for policymakers and Higher Education Institutions (HEIs), by informing policies and strategies that could encourage young people to realise their potential within Sri Lanka rather than abroad.
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    PublicationOpen Access
    The Impact of Brand Equity on Customer Purchase Intention of Mobile Phones: Evidence from Undergraduates of Private Sector Higher Educational Institutions in Sri Lanka
    (researchgate.net, 2022-06) Dissanayake, D. M. T. D; Nilmini, K. R
    Branding is a key decision to be taken by business people to increase their sales and keeping customers attached to their products. The present study was designed to explore how brand equity dimensions impact mobile phone purchase intention, which could be explored among undergraduates in Sri Lankan private sector higher educational institutions. The brand equity model has become the global standard for brand equity research. Brand equity is defined as brand awareness, brand quality, brand association, and brand loyalty As the Sir Lankan mobile phone market is rapidly changing, brand equity issues are also visible. Accordingly, 377 respondents from selected private sector higher education institutes have a higher student base than others. Data were analyzed through correlation and multiple regression techniques. Results revealed all brand equity dimensions impacted purchase intention. As a result, the study concludes that the brand equity dimensions are the essential variables influencing customer purchase intent.
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    PublicationOpen Access
    Factors affecting the level of stress among undergraduates in Sri Lanka with special reference to covid-19
    (Business Research Unit (BRU), 2021-12-03) Madhusanka, A. K. P; Jayasuriya, N. U; Ravishanka, M. K. U; Pothupitiya, S. N; Weerarathna, R. S; Dunuwila, V. R
    To combat the rapid spread of COVID-19 infections universities and higher educational institutes in Sri Lanka had to suspend all on campus activities and had to tranfer into online learning. This resulted in a swift change in undergraduates’ life style and they had to face many new challenges in their academics which created severe mental pressure. Therefore, the objective of the research is ‘to assess the factors influencing the level of stress among undergraduates in Sri Lanka’. The study looks into this mental pressure in terms of the stress levels of undergraduates which is considered to be the dependent variable whereas their online learning experience and university workload are the independent variables. The study takes a quantitative research approach as its primary data is collected through an online questionnaire created from Google Forms and answered by 384 undergraduates. The questionnaire provided data on the online experience and university workload variables and it included the DASS-21 scale (Depression Anxiety and Stress Scale) which measured the stress level of the undergraduates. Descriptive statistics was conducted on the data through the Microsoft Excel. Based on the data analysis, it was found that the stress levels of undergraduates were; 3% normal, 20% mild, 36% moderate, 21% severe and 20% extremely severe. Therefore, it could be said that 41% of undergraduates faced high stress levels that were beyond what is regular and it negatively affected to the way how they could face challenges and carry out their day to day lives. It should be noted that undergraduates appeared to have much higher stress levels as a result of the pandemic.
  • Thumbnail Image
    PublicationOpen Access
    Factors affecting the level of stress among undergraduates in Sri Lanka with special reference to covid-19
    (Business Research Unit (BRU), 2021) Madhusanka, A. K. P; Jayasuriya, N. U; Ravishanka, M. K. U; Pothupitiya, S. N; Weerarathna, R. S; Dunuwila, V. R
    To combat the rapid spread of COVID-19 infections universities and higher educational institutes in Sri Lanka had to suspend all on campus activities and had to tranfer into online learning. This resulted in a swift change in undergraduates’ life style and they had to face many new challenges in their academics which created severe mental pressure. Therefore, the objective of the research is ‘to assess the factors influencing the level of stress among undergraduates in Sri Lanka’. The study looks into this mental pressure in terms of the stress levels of undergraduates which is considered to be the dependent variable whereas their online learning experience and university workload are the independent variables. The study takes a quantitative research approach as its primary data is collected through an online questionnaire created from Google Forms and answered by 384 undergraduates. The questionnaire provided data on the online experience and university workload variables and it included the DASS-21 scale (Depression Anxiety and Stress Scale) which measured the stress level of the undergraduates. Descriptive statistics was conducted on the data through the Microsoft Excel. Based on the data analysis, it was found that the stress levels of undergraduates were; 3% normal, 20% mild, 36% moderate, 21% severe and 20% extremely severe. Therefore, it could be said that 41% of undergraduates faced high stress levels that were beyond what is regular and it negatively affected to the way how they could face challenges and carry out their day to day lives. It should be noted that undergraduates appeared to have much higher stress levels as a result of the pandemic.